Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
It seems to your old mate that most of the people with skin in the game – farmer shareholders – like the decision to strip the co-op down to a lean, mean commodity machine.
Fonterra’s track record in the consumer space hasn’t been stellar, and, if they keep their costs lean, stripping out the many fat salaries that come with a brands business, there’s nothing wrong with being one of the best dairy commodity producing businesses in the world.
Maybe they could also ditch that fancy office in Auckland! Let’s see that put to a vote!
