OPINION: Your canine crusader reckons that the people behind the Campaign for Wool are doing God's work in promoting the natural sheep fibre as sustainable, renewable and the next best thing since sliced bread.
There is no doubt they have a tough road to hoe as strong wool prices are now so low that it has become uneconomic for many crossbred wool producers to continue farming.
A mate of the Hound suggests that the Campaign for Wool has a daunting enough job without having an out-of-touch, gormless toff such as Prince Charles as the key figurehead for its programme.
Mind you, he reckons it could be a lot worse... just imagine it the Campaign had hired Chuck's disgraced younger brother, the hapless Prince "Handy Andy" Andrew as its patron!