OPINION: It has been a bad couple of weeks publicity-wise for the Ross family, not great news for the supposed marketing experts.
It seems that their son Finn's Carbonz website was forced to pause sales of carbon credits issued by new company CarbonCrop just one day after it was publicly launched.
A media probe found that the 'carbon credits' issued by CarbonCrop didn't require landowners to do anything differently, such as planting seedlings or introducing pest control.
However, government guidance states that carbon offsets must fund additional emissions action.
According to the media report, Carbonz is an online carbon credit marketplace and was founded by Finn Ross, who had worked in partnership with CarbonCrop to develop the new 'credits'.
More than $140,000 of these 'credits' were sold via the Carbonz platform.