OPINION: Your old mate's editor was contacted by Ashburton-based farmer co-op Ruralco in relation to this old mutt's recent column about the difficulty in signing up to the organisation.
It says its application is, “Not 67 pages long, but in fact 32 pages for a shareholder or 19 pages for a cardholder”.
The co-op points out that, when put into the context of joining a bank or other financial services organisation, “that is entirely within similar realms”.
It also adds the Ruralco’s boss Robert Sharkie would, “love to have the opportunity to speak with the farmer concerned and help alleviate their frustration”, and “this is how much he cares about helping farmers to do business”.
It’s good to see such a proactive attitude from the boss of a rural company. So, any farmers having any similar issues joining Ruralco – give good old Bob a bell.