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OPINION: Your old mate recently read an off-the-wall suggestion, by some boffin, that deliberately staining meat blue will lead to less of it being consumed.
Oxford professor of psychology, Charles Spence, based the reasoning for his crazy idea of encouraging less meat consumption on the controversial and widely rebutted 2019 EAT-Lancet report, which claied that current consumption of traditionally famed animal protein was unsustainable.
He argues that food coloured blue is less appealing to consumers.
Spence goes on to argue that a similar process was used to discourage people from smoking when legislation was introduced enforcing drab olive green packaging of all tobacco products.
The Hound suggests farmers steel themselves to fight against a push by a bunch of bureaucratic do-gooders to colour their beautiful, healthy, wholesome red meat products blue!
OPINION: Your old mate reckons townie Brooke van Velden, the Minister of Workplace (or is it Woke Place) Relations is now showing how underemployed she is as a minister by initiating an investigation into whether young children should be banned from collecting eggs on farms and feeding animals.
OPINION: There's an infamous term coined by a US general during the Vietnam war, specifically in reference to the battle of Ben Tre: "We had to burn the village to save it."
OPINION: The sudden departure of Jim Ward, manager of Molesworth Station for 24 years, highlighted some major dysfunction in the way conservation estate is managed in this country - the biggest problem, as the Hound sees it, being idealogues who harp on about "taonga" and use all means possible to block sensible commercial operations on conservation land.
OPINION: While the destruction of NZ's oil and gas industry by Jacinda Ardern's band of merry vandals was virtue signalling on a heroic scale - producing no environmental benefit whatsoever - the politician vowing to make that industry whole again, Shane Jones, is not above a bit of virtue signalling of his own.
OPINION: Your old mate's ear has been chewed off recently by farmers voicing their displeasure with the National Party, particularly relating to how they're treating their farmer base.
Dairy farmers need to be high quality partners to the beef industry, says Prem Maan, the co-founder and executive chairman of the dairy corporate Southern Pastures.
The regions that will host clinical training for the University of Waikato's new medical school from 2028 have been confirmed, alongside a new nationwide approach to clinical placements for medical students.
The bumpy road you travel on teachs you a lot, believes Don Watson. And that’s the message he and wife Kirsten, supreme winners of the Auckland Ballance Farm Environment Awards, aim to pass on to their three sons.
New Zealand’s food and fibre sector is on track to deliver record export earnings, with export revenue forecast to reach $64.3 billion in the year ending 30 June 2026.
New Zealand's kiwifruit industry has welcomed Government co-investment in a new five-year programme designed to help growers produce higher yields of premium fruit, with less water, fewer nutrients and reduced environmental impact.
DairyNZ's 20th annual survey results released last week shows that dairy remains New Zealand’s economic powerhouse.
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OPINION: To a chorus of crying greenies, and not a minute too soon, the Government has moved to put the…
