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OPINION: Your old mate recently read an off-the-wall suggestion, by some boffin, that deliberately staining meat blue will lead to less of it being consumed.
Oxford professor of psychology, Charles Spence, based the reasoning for his crazy idea of encouraging less meat consumption on the controversial and widely rebutted 2019 EAT-Lancet report, which claied that current consumption of traditionally famed animal protein was unsustainable.
He argues that food coloured blue is less appealing to consumers.
Spence goes on to argue that a similar process was used to discourage people from smoking when legislation was introduced enforcing drab olive green packaging of all tobacco products.
The Hound suggests farmers steel themselves to fight against a push by a bunch of bureaucratic do-gooders to colour their beautiful, healthy, wholesome red meat products blue!
OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of transparency by the Crown-owned entity - spurred by its refusal to release information under the OIA about its conduct around Cyclone Gabrielle and the Hawke's Bay flooding.
OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the banking structure massively favours lending to housing, at the expense of the productive sectors, particularly agribusiness.
OPINION: Just as they did in 2016 when Trump beat Clinton, liberals in the media are crying "how did this happen?"
OPINION: About as productive as a politician's taxpayer-funded trip to Hawaii, as cost-effective as an OSPRI IT project, and as smart as the power-company pylon worker, the Hound gives you the NZ Post business strategy:
OPINION: Was the ASB Economic Weekly throwing shade on Reserve Bank governor Adrian Orr when reporting on his speech in Washington recently?
Prime Minister Christopher Luxon says the relationship between New Zealand and the US will remain strong and enduring irrespective of changing administrations.
More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.
The a2 Milk Company (a2MC) says securing more China label registrations and developing its own nutritional manufacturing capability are high on its agenda.
Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.
As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.
Livestock can be bred for lower methane emissions while also improving productivity at a rate greater than what the industry is currently achieving, research has shown.
OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of…
OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the…
