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OPINION: Your old mate recently read an off-the-wall suggestion, by some boffin, that deliberately staining meat blue will lead to less of it being consumed.
Oxford professor of psychology, Charles Spence, based the reasoning for his crazy idea of encouraging less meat consumption on the controversial and widely rebutted 2019 EAT-Lancet report, which claied that current consumption of traditionally famed animal protein was unsustainable.
He argues that food coloured blue is less appealing to consumers.
Spence goes on to argue that a similar process was used to discourage people from smoking when legislation was introduced enforcing drab olive green packaging of all tobacco products.
The Hound suggests farmers steel themselves to fight against a push by a bunch of bureaucratic do-gooders to colour their beautiful, healthy, wholesome red meat products blue!
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities Party, labelled by some as the 'LinkedIn Greens' for their corporate spin on Green-esque 'tax the rich' policies.
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in Westminster is a salient warning for us.
OPINION: Proponents of regenerative agriculture tend to be naturally aligned with a 'green mindset', so they will be nonplussed with their new mates in the US of A.
OPINION: Mike Chapman, former chief executive of levy-funded HortNZ, has thrown out a challenge to farmers and growers to put their levy-funded industry organisations under the same scrutiny as fertiliser, electricity, labour and freight.
A fair question has been raised about how member-funded organisations should conduct themselves when taking a public position on any given issue.
The avocado sector is entering the new season with a larger crop and positive market opportunities.
New Zealand growers have always adapted to changing conditions, but one challenge is steadily gaining ground across the horticulture sector: resistance.
Blueberries have the potential to become a major horticultural export, earning up to $150 million within the next three to five years.
Twenty five secondary school students from around New Zealand recently completed a three day residential programme designed to explore career opportunities across the food and fibre production supply chain.
Conversions of sheep and beef farms to forestry have slowed, however new research from Beef + Lamb New Zealand (B+LNZ) suggests land of value for food production remains at risk.
OPINION: A simpler, clearer, more effective Recognised Seasonal Employer (RSE) scheme.
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…
