The Hound is among many in the agriculture sector, including many of our top scientists, who are somewhat cynical claims made about the latest farming fad - regenerative agriculture.
Of course, the Government - and its highly paid lap dog, the Primary Sector Council - well and truly drank from the Regen Kool Aid by pumping millions of taxpayer dollars into the hands of a few self-promoters who are pimping this practice.
Meanwhile, the alarm bells of government funders should have been loudly ringing when one of Regen's greatest fans is anti-farming lobby group Greenpeace - let along the bunch of kooks, pseudoscientists, weirdos and Hollywood vegans who are already backing it.
As a mate of yours truly says: "With friends like that, who needs enemies or credibility!"