John Deere's HarvestLab 3000 system has won the company a European Land and Soil Management Award at a Forum for Agriculture event.
Global player John Deere entered the spirit of the season at the recent EIMA 18 show in Italy, no doubt thinking about the saying: ‘The only difference between men and boys is the size of their toys’.
Using the event to promote the recently upgraded JD 3038E compact tractor, they displayed a 1:1 scale model (psst… it was the real thing). It was packed in a cardboard box ready to be taken home, wrapped and popped under the Christmas tree.
The packaging also noted that the model was suitable for “big kids” from 17-99 years old.
Said to be a perennial favourite with JD customers since its introduction in 2008, the 3038E offers 37hp from its 3-cylinder Yanmar diesel engine. It has new side panels and cowling, and a larger fuel tank and a service interval extended to 1200 hours. The tractor uses a hydrostatic transmission with twin-touch F/R pedals.
Apparently, the only problem for would-be buyers at the event was finding someone tall enough and strong enough to get it off the shelf, and of course a big enough carrier bag to take it home.