John Deere launches Harvest Profit in NZ & Australia
Recently released in Australia and New Zealand by John Deere, a unique new software platform offers near real time profitability monitoring across crops and individual paddocks.
JOHN DEERE is showing that a 300hp tractor need not be ungainly. Its new model 7290R was delivered last month to a Northland rural contractor by local dealer Cervus Equipment.
Launched early 2014, the 7290R (290hp) is powered by a 9L turbocharged 6-cylinder engine that gives the power of a large machine without the ungainliness, says Cervus Northland manager Tim Ormrod.
He says that with its wheelbase and length more akin to 200-250hp tractors, it suits a variety of applications. “Their Northland use will mostly be cultivation but their manoeuvrability ideally suits them to silage pickup wagons or slurry tankers.”
The tractor’s AutoPowr transmission uses a hydro-mechanical system for no-step gearing backwards and forwards between zero and 50km/h. It is also available with the new e23 transmission option offering manual, automatic or optimised manual shifting modes. Built on a 23F/11R shifted through a hydraulic wet clutch, the system allows the user to configure gearing to suit the job and situations required. “It is a great addition to the options we have available. This transmission provides great pulling power and stability,” important for the tasks the tractor will likely do.
Ormrod expects large-scale farmers and contractors to show most interest, for cultivation or ‘intensive’ work. “Trailed gear is getting bigger – 3m power harrows are being replaced by 6m.”
“Maintaining one large tractor is cheaper than two smaller ones and it reduces the number of good operators a farmer or contractor needs to find.”
An optional 3.4t factory-fitted front hitch widens the possibilities with the tractor. And a 22 LED headlight package makes night work a “walk in the park,” Ormroad says.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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