increase font size
The new Massey Ferguson logo.
Massey Ferguson has a new look for its iconic triple triangle logo, as well a completely new 'Born to Farm' brand identify for 2022.
These changes tie in with MF's 175-year anniversary this year.
Said to be one of very few global brands that can claim 175 years of history, Massey Ferguson's story started in 1847 when Daniel Massey turned his attention to labour-saving machinery. With no blacksmiths in the vicinity, he opened a workshop where he would repair his own farm machinery and those of his neighbours. Massey then started to produce innovative machinery - such as ploughs, wood safe-rake reapers and mowers.
In 1857, Alanson Harris started the production of a "flop-over" hay rake, before the two companies merged in 1891. Massey-Haris continued to innovate, achieving its next key milestone and developing the first self-propelled combine in 1938.
At the same time, Harry Ferguson revolutionised agriculture by creating the first 3-point linkage tractor in 1939 for farmers across the globe. This is still represented on all tractors today as standard.
Over the years, Massey Ferguson developed numerous on-board technologies, including the MF 3000 Datatronic in 1986 and the use of GPS in a non-military application with Fieldstar yield mapping on a combine harvester in 1991.
Massey Ferguson says it now plans to pivot from being a pure farm machinery manufacturer into a provider of straightforward and dependable experiences, "providing the best value for farmers, making their business more profitable and sustainable".
"This globally consistent, farmer-first vision allows customers to experience the transformation of the brand in a unique way all over the world," says Luis Felli, senior vice president, general manager for Massey Ferguson. "Providing the brand with a synchronized global organisation, it was only natural to launch a new logo during this unprecedented momnt in our history."
The instantly recognisable MF triple triangle shape was first introduced in 1958, with the triangles said to represent the mutually beneficial and sustainable relationship and trust, between farmers, dealers and the brand.
The new logo is said to stand for inclusiveness, accessibility, openness, transparency, sustainability and clarity. The company claims the flat design is reflective of the current digital world, allowing the logo to bring these qualities to life on MF websites, applications, smart devices, or even the screens inside the machines.
Massey Ferguson has announced the introduction of the MF 5M Series, offered over six horsepower steps from 95 maximum hp, to a new 145hp model, with 14 unique variants depending on the cab and transmission type.
The arrival of new F8 and F9 designations for its 8000 and 9000 series forage harvesters, signals a swag of upgrades from John Deere, highlighted by topping the 1000hp mark for the first time.
Waikato-Bay of Plenty farmer Hugh Jackson recently secured this year’s FMG Young Farmer of the Year title in Invercargill.
Ashburton-based Carrfields has signed an agreement with Manitou to take over the distribution and retail rights for Manitou Agricultural Equipment covering the lower North Island and the South Island, effective August 1, 2025.
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
A landmark New Zealand trial has confirmed what many farmers have long suspected - that strategic spring nitrogen use not only boosts pasture growth but delivers measurable gains in lamb growth and ewe condition.
It was recently announced that former MP and Southland farmer Eric Roy has stepped down of New Zealand Pork after seven years. Leo Argent talks with Eric about his time at the organisation and what the future may hold.
It's critical that the horticulture sector works together as part of a goal to double the sector’s exports by 2035.
RaboResearch, the research arm of specialist agriculture industry banker Rabobank, sees positives for the Alliance Group in its proposed majority-stake sale to Ireland's Dawn Meats.
The ACT Party's call for a better deal on the Paris Agreement on climate change is being backed by farmer organisations.
A 50% tariff slapped by the US on goods from India last month has opened an opportunity for New Zealand wool carpets exports to North America.
OPINION: One particular bone the Hound has been gnawing on for years now is how the chattering classes want it…
OPINION: Our Aussie mates never miss a chance to put one over us, as seen in a recent op-ed by…
