increase font size
The new Massey Ferguson logo.
Massey Ferguson has a new look for its iconic triple triangle logo, as well a completely new 'Born to Farm' brand identify for 2022.
These changes tie in with MF's 175-year anniversary this year.
Said to be one of very few global brands that can claim 175 years of history, Massey Ferguson's story started in 1847 when Daniel Massey turned his attention to labour-saving machinery. With no blacksmiths in the vicinity, he opened a workshop where he would repair his own farm machinery and those of his neighbours. Massey then started to produce innovative machinery - such as ploughs, wood safe-rake reapers and mowers.
In 1857, Alanson Harris started the production of a "flop-over" hay rake, before the two companies merged in 1891. Massey-Haris continued to innovate, achieving its next key milestone and developing the first self-propelled combine in 1938.
At the same time, Harry Ferguson revolutionised agriculture by creating the first 3-point linkage tractor in 1939 for farmers across the globe. This is still represented on all tractors today as standard.
Over the years, Massey Ferguson developed numerous on-board technologies, including the MF 3000 Datatronic in 1986 and the use of GPS in a non-military application with Fieldstar yield mapping on a combine harvester in 1991.
Massey Ferguson says it now plans to pivot from being a pure farm machinery manufacturer into a provider of straightforward and dependable experiences, "providing the best value for farmers, making their business more profitable and sustainable".
"This globally consistent, farmer-first vision allows customers to experience the transformation of the brand in a unique way all over the world," says Luis Felli, senior vice president, general manager for Massey Ferguson. "Providing the brand with a synchronized global organisation, it was only natural to launch a new logo during this unprecedented momnt in our history."
The instantly recognisable MF triple triangle shape was first introduced in 1958, with the triangles said to represent the mutually beneficial and sustainable relationship and trust, between farmers, dealers and the brand.
The new logo is said to stand for inclusiveness, accessibility, openness, transparency, sustainability and clarity. The company claims the flat design is reflective of the current digital world, allowing the logo to bring these qualities to life on MF websites, applications, smart devices, or even the screens inside the machines.
Twin rotor swathers have become the ‘go-to’ for forming swaths to feed hungry harvesters and balers, however, the design layout often means that crop located between the two rotors is not picked up, turned over or incorporated into the swath formed for subsequent harvesting.
Operating large tractors became more expensive back in March due to the ongoing Strait of Hormuz conflict, meaning contractors had to introduce fuel surcharges and farmers had to adjust their budget forecasts.
Close to the Abel Tasman and Kahurangi National Parks, Motueka is known for apples, pear and kiwifruit orchards, alongside specialised crops such as hops. Indeed, that specialisation, saw the area being the New Zealand centre of the tobacco growing, until the early 1980s.
Can-Am has introduced its 2027 range of side-by-side vehicles (SSV) and all-terrain vehicles (ATV), including the industry leading Defender, the Maverick R and the hugely capable Outlander ATV, incorporating a host of advancements designed to deliver an exceptional riding experience.
With battery tools becoming more widespread and more importantly, productive and reliable, it was only time before we saw augers or post-hole borers.
OPINION: There could hardly be a more appropriate theme for a conference than the one chosen by the red meat sector - Navigating Volatility.
When Northland leather worker Vernon Suckling started making horse saddles 50 years ago, quad bikes and side-by-side vehicles were unheard of.
Alliance Group has confirmed that eligible farmer-shareholders who supply and continue to back the business will receive up to $20 million later this year, following the strategic investment partnership with Dawn Meats.
With a general election under five weeks away, Rural News is asking major political parties about their policies and positions on key issues facing the primary sector. We will run their responses to each question over the next four weeks. The ACT Party and the Greens didn't respond in time.
The red meat sector is in great heart.
Entries opened on Monday, 5 October 2026 for the 2027 New Zealand Dairy Industry Awards (NZDIA), which organisers describe as the nation's biggest celebration of excellence in the dairy sector.
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…
