Case IH unveils Optum for CTF practices
Case IH has unveiled a new 3-metre centre set-up for the the Optum tractor range, designed to meet the needs of growers operating under Controlled Traffic Farming (CTF) practices.
Farm equipment brand Kuhn will also be distributed through CKNZ, which will operate independently of its Palmerston North parent company.
CKNZ is expected to be well focussed on supporting the Case IH and Kuhn brands and it will give a leaner and more efficient channel to market.
CKNZ’s new general manager, Tim Fanning, says the changes enable the two ‘powerhouse’ brands to offer a stronger value proposition.
“We want to concentrate 100% on the end-user experience, meaning we must be highly responsive to our dealer network, particularly in aftersales.
“CKNZ gives Case IH and Kuhn the best of both worlds: committed specialists who are passionate about the brands they represent, but still able to utilise and leverage the resources of its parent company when required.”
The principal supplier of Case IH, CNH Industrial Pty Ltd, supports the parent company reorganisation and creation of CKNZ, says David Gibson, CNH Industrial’s NZ commercial manager.
“CNH Industrial looks forward to working closely with CKNZ. We are confident that the announced changes will result in greater retail focus and customer satisfaction for Case IH customers.”
CKNZ says it expects minimal disruption to the business and it hopes customers will soon start to see improvements.
“We have an extremely capable network of dealers and they are excited about the future,” Fanning says.
