Wednesday, 05 June 2019 18:21

Morrinsville reveals Mitsi’s global rebrand

Written by  Mark Daniel

Rural New Zealand is helping to lead the way in Mitsubishi Motors Corporation’s (MMC) global rebrand.

Piako Mitsubishi Morrinsville is the first dealership in Australasia to sport the striking new global visual identity launched last year.

MMC’s new identity marks the newly built Morrinsville dealership as a distinctly modern showroom. It has a black diagonal enfolding the building’s front left corner and a large black portal marking the entranceway. 

Piako Mitsubishi Morrinsville dealer principal Darrell Russell, who has won MMC’s Diamond Dealer award 11 times, is proud of this first rebranding in New Zealand and Australia. 

“We wanted to build a new, modern showroom that would take our business to the next level, which we and the town could be proud of,” Russell says.

The new branding was formally unveiled at an opening event on Saturday May 18. The glass walled showroom showcases the striking architectural aspects of the new MMC branding. Inside it’s concrete, timber accents and soft furnishings. The building design, material suppliers and builders were all local.

“People have been really receptive. I’ve had a lot of positive feedback from locals on how great it looks day and night.” Russell says.

The efforts of Russell and his wife Catherine garnered praise from Mitsubishi NZ chief operating officer Daniel Cook. He said the benchmark set by the Russells will reinforce Mitsubishi as a fresh, forward thinking brand with a modern aesthetic Kiwis can relate to. 

MMNZ says it plans to roll the new branding across its entire dealer network over the next three years.

“We look forward to this next chapter as we build towards our goal of 10% market share,” Cook said. 

» Connect with Rural News

More like this

Tried and tested Triton

Performance, safety upgrades and a new look for the 2019 Mitsubishi Triton have the manufacturer suggesting it expects its sales to increase by 25%.

Top ute on charge

The Mitsubishi Triton has obviously caught the eye of New Zealand’s ute buyers, as it sits in the top three in the sales league tables for this class of vehicle.

» The RNG Weather Report


Soil moisture: no more looking over the fence

Farm manager Bryan Mitchell describes as brilliant the SCADAfarm systems that allow him to remotely monitor and manage the irrigation of his 300ha of leased grazing land near Kirwee.


Separation gives constant result

Effluent separation offers a number of unique advantages, and opportunities that other systems don’t offer, says farm equipment manufacturer Rakaia Engineering Ltd (REL) Group.

Cultivating the right way

Cultivation of paddocks is common on farms at this time of year. It’s also a time when local storms may occur, adding substantial risk to an important farming practice.

» Connect with Rural News

» Connect with Rural News

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Job hunting?

A mate of the Hound reckons outgoing special agricultural trade envoy Mike Petersen, who is due to finish his current…

Hot air?

With the Government wanting to implement huge costs on the livestock farming sector by making New Zealand the only country…

» Connect with Rural News