increase font size
Krone says a dedicated NZ team will be established to provide tailored support to customers and John Tulloch, alongside several existing Tulloch employees, will transition into the new business.
Following 54 years of representation by the same importer and distributor, Kubota New Zealand and Tulloch Farm Machines have announced the transfer of Krone Agricultural Machinery distribution rights to Kubota.
The transfer, effective from 1 March 2024, will see Krone New Zealand operate through the existing Krone Dealer network under a standalone brand presence. The distribution arrangement continues Tulloch’s successful legacy in the market, while providing broader collaborations offered by the Kubota New Zealand network.
The transition is the result of ongoing discussions and an agreement between the two parties and Krone Germany. Kubota Australia and New Zealand’s Malcolm Owens says the move is a positive step toward the evolution of Krone in NZ.
“We will continue to offer Tulloch Farm Machines’ same high level of service and quality, while introducing additional resources to boost the brand presence in the market.”
The Krone-Tulloch relationship was initiated 54 years ago when Graeme Tulloch visited Germany in 1969. Tullochs was introducing wilted fine-cut silage into New Zealand and needed the Krone TM 4/270 mower conditioner to perfect the silage system.
The Krone mower conditioner not only vastly improved silage quality, but the daily silage making capacity more than doubled due to the well-formed and even windrows. From these humble beginnings, many other Krone models were introduced, and the Krone-Tulloch relationship grew steadily with time.
“We congratulate Tullochs on its longstanding success in providing Krone products to the New Zealand agriculture community, established by John Tulloch’s late father Graeme, and thank them for trusting Kubota to continue its 54-year legacy,” Owens says.
“A dedicated Krone NZ Team will be established to provide tailored support to customers and John Tulloch, alongside several existing Tulloch employees, will transition into the new business.”
Tulloch Farm Machines managing director John Tulloch says he’s thrilled to be working within the newly established Krone NZ business.
“Working with Kubota NZ to ensure a seamless transition from Tullochs to Krone NZ is our priority.
“This includes retaining key personnel and continued warehousing and distribution operations from the Tulloch’s Masterton site.”
Krone NZ says it will continue to work with the existing 25 dealership outlets for sales and services of Krone products.
“Working with the existing Krone Dealer network is a key part of our launch to market. We appreciate the level of dedication and success the dealer network has had representing Krone in New Zealand.”
Krone New Zealand will be launching sales promotions and an extensive new marketing campaign across TV, radio, press, sponsorships, alongside social and digital marketing to highlight the transition.
While it wouldn’t be unfair to call the LDV T60 “the poor man’s ute”, a change of distributor in 2023 has seen the brand raise its profile, while the recent arrival of the new LDV T60 Max Plus, will undoubtedly open the door to a wider audience for the brand.
Ag and Civil Machinery Direct, a division of Hamilton- based Waikato tractors, has recently been awarded the sole distribution in New Zealand for Kemper’s range of precision forage equipment.
While the name and technology remain unchanged and new machines will continue to carry the Novag name, all the assets, intellectual property and staff of the French manufacturer have been acquired by a new organisation called Agriculture Nouvelle Génération.
Recent rain has offered respite for some from the ongoing drought.
Having already hit the headlines for recycling broken 2.4 metre vineyard posts into 1.8 and 1.6 metre, half and quarter posts for agriculture, Repost recently hit the milestone of one million posts recycled, diverting the CCA treated posts from landfill.
A group of meat processing companies, directors and managers have been fined a total of $1.6 million for deliberately and illegally altering exported tallow for profit.
New Zealand’s top cheeses for 2025 have been announced and family-owned, Oamaru-based Whitestone Cheese is the big winner.
Waikato farmer, and Owl Farm demonstration manager, Jo Sheridan is the 2025 Fonterra Dairy Woman of the Year.
New Zealand’s special agricultural trade envoy Hamish Marr believes the outlook for the dairy sector remains strong.
Everyone from experienced veterinarians and young professionals to the Wormwise programme and outstanding clinics have been recognised in this year’s New Zealand Veterinary Association Te Pae Kīrehe (NZVA) awards.
OPINION: The Government's latest move to make freshwater farm plans more practical and affordable is welcome, and long overdue.
OPINION: The appendage swinging contest between the US and China continues, with China hitting back with a new rate of…
OPINION: The irony of President Trump’s tariff obsession is that the worst damage may be done to his own people.
