increase font size
Krone says a dedicated NZ team will be established to provide tailored support to customers and John Tulloch, alongside several existing Tulloch employees, will transition into the new business.
Following 54 years of representation by the same importer and distributor, Kubota New Zealand and Tulloch Farm Machines have announced the transfer of Krone Agricultural Machinery distribution rights to Kubota.
The transfer, effective from 1 March 2024, will see Krone New Zealand operate through the existing Krone Dealer network under a standalone brand presence. The distribution arrangement continues Tulloch’s successful legacy in the market, while providing broader collaborations offered by the Kubota New Zealand network.
The transition is the result of ongoing discussions and an agreement between the two parties and Krone Germany. Kubota Australia and New Zealand’s Malcolm Owens says the move is a positive step toward the evolution of Krone in NZ.
“We will continue to offer Tulloch Farm Machines’ same high level of service and quality, while introducing additional resources to boost the brand presence in the market.”
The Krone-Tulloch relationship was initiated 54 years ago when Graeme Tulloch visited Germany in 1969. Tullochs was introducing wilted fine-cut silage into New Zealand and needed the Krone TM 4/270 mower conditioner to perfect the silage system.
The Krone mower conditioner not only vastly improved silage quality, but the daily silage making capacity more than doubled due to the well-formed and even windrows. From these humble beginnings, many other Krone models were introduced, and the Krone-Tulloch relationship grew steadily with time.
“We congratulate Tullochs on its longstanding success in providing Krone products to the New Zealand agriculture community, established by John Tulloch’s late father Graeme, and thank them for trusting Kubota to continue its 54-year legacy,” Owens says.
“A dedicated Krone NZ Team will be established to provide tailored support to customers and John Tulloch, alongside several existing Tulloch employees, will transition into the new business.”
Tulloch Farm Machines managing director John Tulloch says he’s thrilled to be working within the newly established Krone NZ business.
“Working with Kubota NZ to ensure a seamless transition from Tullochs to Krone NZ is our priority.
“This includes retaining key personnel and continued warehousing and distribution operations from the Tulloch’s Masterton site.”
Krone NZ says it will continue to work with the existing 25 dealership outlets for sales and services of Krone products.
“Working with the existing Krone Dealer network is a key part of our launch to market. We appreciate the level of dedication and success the dealer network has had representing Krone in New Zealand.”
Krone New Zealand will be launching sales promotions and an extensive new marketing campaign across TV, radio, press, sponsorships, alongside social and digital marketing to highlight the transition.
Anyone who has been round baling and released a completed bale on a slope will remember the feeling of dread as the bale gathers speed and rolls off down the hillside, hopefully to be stopped by the hedgerow or the paddock levelling out.
Swiss-based Ecorobotix has announced its entry into the New Zealand market through a strategic partnership with Canterbury-based New Zealand Tractors.
Power Farming has announced a new chapter in its partnership with JCB, which having represented the UK-based company’s construction equipment for over three years, now sees the relationship expanding to include the renowned JCB Agriculture product range.
Access to innovation will benefit New Zealand farmers and growers with a broad toolkit of options.
Farmlands says that improved half-year results show that the co-op’s tight focus on supporting New Zealand’s farmers and growers is working.
Horticulture New Zealand (HortNZ) says that discovery of a male Oriental fruit fly on Auckland’s North Shore is a cause for concern for growers.
Fonterra says its earnings for the 2025 financial year are anticipated to be in the upper half of its previously forecast earnings range of 40-60 cents per share.
Beef + Lamb New Zealand (B+LNZ) is having another crack at increasing the fees of its chair and board members.
Livestock management tech company Nedap has launched Nedap New Zealand.
An innovative dairy effluent management system is being designed to help farmers improve on-farm effluent practices and reduce environmental impact.
OPINION: Ruth Richardson, architect of the 1991 ‘Mother of all Budgets’ and the economic reforms dubbed ‘Ruthanasia’, added her two…
OPINION: Why do vegans and others opposed to eating meat try to convince others that a plant based diet is…
