Canterbury Farmer Builds on 160 Years of Dairy Legacy
Gareth Hale is the current custodian of a 160-year legacy that saw his great grandfather dairying in Taranaki since the mid-1850s and grandfather dairying in the Waikato from the early 1900s.
Farmers will have the ability to take data from JD’s Operations Center and seamlessly share it with PCT Agcloud, providing insights into protein and yield.
A new agreement between John Deere and Australian precision agriculture leader PCT aims to help to revolutionise in-field data analysis for grain and corn farmers in Australia and New Zealand.
Under the agreement, farmers will have the ability to take data from John Deere Operations Center and seamlessly share it with PCT Agcloud, providing further automated insights into protein and yield for grain growers.
The agreement gives John Deere customers access to PCT Agcloud advanced analysis tool Protein Pro. This move formalises and expands the relationship that John Deere and PCT Agcloud have shared for several years.
JD Australia and New Zealand production systems manager Ben Kelly says the relationship will automate the delivery of key insights to grain producers that can be acted upon quickly – to generate real outcomes in the field.
“Our global ambition is to improve profitability and sustainability for farmers. This agreement delivers by providing more automated insights growers can use to inform their management decisions and action in the field,” he explains.
“The partnership works well because JD has developed accurate and reliable sensors on our equipment to collect data and PCT Agcloud offers precise and advanced analysis tools.”
For customers who have purchased a HarvestLab 3000 Protein Sensor, PCT Agcloud’s Protein Pro uses protein and yield data to create a nitrogen removal map in Operations Center. Growers and agronomists can then create prescription maps for nitrogen or other nutrients – as well as manage protein and yield to match soil capability in future seasons, using protein to maximise profitability and minimise environmental impacts.
“Nitrogen costs have increased markedly for farmers over the past few years and is also one of the highest contributors to on-farm emissions,” Kelly adds.
“So, the partnership will help customers optimise nitrogen to maximise crop potential and profits, while also being more sustainable with their nitrogen use.”
PCT Agcloud general manager, Andrew Smart, says the company has been continuously developing advanced analytics and solutions for Australian and NZ farmers for more than 10 years, with a focus on making the technology easier to use.
He believes the partnership with John Deere will now make these solutions more widely accessible to all growers, via Operations Center.
“We see automated insights as an important part of day-to-day decision making. Our job is to develop localised data sets and insights for each customer to create their ‘special sauce’.”
Customers will remain in full control of their data. John Deere says it understands that farmers often need to share data with other business partners and trusted advisors. The company offers the ability for this information to be shared, but only if the customer approves it.
Farmgate lamb prices are down by 8%, beef cattle by 4.5% and farm expenditure up by 4.2%.
Kiwifruit growers are watchful but remain optimistic as concerns around the potential effects of the El Niño weather pattern this season.
Almond hulls sourced from Australian orchards may have the potential to help New Zealand cows reduce emissions, boost milk yield and lower input costs.
Striking a balance between meeting the needs of industry to speed up approval time for products but on the other hand ensuring that risks are properly assessed.
Surprised, humbled and quite thrilled. That’s the reaction of James Allen, one of the founding partners and now chief executive of AgFirst, on being made a life member of the Institute of Rural Professionals.

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…