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The Kramer range includes nine compact wheel loaders, four telescopic wheel loaders and nine telehandlers.
John Deere has allied with Kramer-Werke, a German materials handling gear maker, to distribute the latter’s products via the JD dealer network.
The move, the first for the global giant in the sector since it bought the rights to Matbro machines in the late 1990s, will see the Kramer gear selling via JD dealerships in Europe, then CIS, North Africa and the Middle East.
As the market for such machines matures in Oceania this supply chain is likely to be the preferred route.
Interestingly, the availability of the Kramer machines comes just as JD nears the end of an agreement with harvest specialist Claas, to which it supplied Scorpion telehandlers; Claas will in future source machines from Liebherr.
The Kramer range is wide: nine compact wheel loaders, four telescopic wheel loaders and nine telehandlers, all made at Pullendorf, Germany. Kramer is part of the big Wacker-Neuson Group.
JD and Kramer are calling the deal – still subject to sanction by anti-trust authorities -- a win-win for both.
JD will fill a gap in its product offering with machines from a respected supplier and Kramer will get a bigger agricultural footprint.
While tractors combines and machinery for agriculture and construction is still its key business, John Deere appears to be taking opportunities in the hightech sector via acquisition, with the recent purchase of Sentera, a Minnesota-based company that specialises in equipment for capturing and interpreting aerial images.
John Deere have recently announced upgrades to its round baler offerings, with all models of this latest generation equipped with advanced ISOBUS capabilities, allowing them to be fully integrated into the John Deere Operations Center.
With agriculture in New Zealand coming out of the doldrums over the last few months and the recent announcement of a 20% tax write-off for capital purchases, it likely that farmers will be spending on tractors.
Recent results from its 2024 financial year has seen global farm machinery player John Deere record a significant slump in the profits of its agricultural division over the last year, with a 64% drop in the last quarter of the year, compared to that of 2023.
Farmers across New Zealand are renowned for their productivity and efficiency, always wanting to do more with less, while getting the most from each pass of the paddock.
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