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Horsch machines like the Avatar SD drill play a part in the success of New Zealand farmers and growers.
In a move that sees further realignment in the New Zealand farm machinery market, Palmerston North headquartered Norwood and German manufacturer Horsch have announced they will end their exclusive distribution and retail agreement.
Having enjoyed a 15-year relationship, both parties say they recognise the need for change, given Horsch’s expanding product range and the conflict created between brands that Norwood represents.
“Globally, Horsch is looking to work with partners who provide exclusive support for our expanding product range.
“We are thankful for the work that Norwood have done to establish the Horsch brand in New Zealand, but we both agree that it is time for change,” says Micha Trotzky, Horsch’s Southern Europe, Oceania and Africa territory manager.
Horsch products will continue to play a part in the success of New Zealand farmers and growers, with the brand announcing a new partnership with the Ashburton-headquartered Carrfields Group.
“We’re excited at what this development means for Carrfields,” says Craig Carr Carrfields group managing director.
“[We] look forward to developing the work that Norwood has done over the years. We are also excited to be partnering with a global leader in the development of agricultural equipment technology and believe Horsch will be a fantastic addition to our current stable of premium machinery brands.”
Expecting the process to be finalised by the middle of the year, all three businesses will work together to ensure the transition to the new distributor is as smooth as possible for existing Horsch customers, which includes Norwood continuing to sell and support the brand and its customers over the coming months, until the transition is completed.
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With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.
The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.
In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.
Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.
Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”
Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.
www.caseih.com
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