Lely order book 'slightly better'
Dairy automation company Lely reported a 3.4% decline in total turnover last year but notes that sales are picking up.
Having enjoyed a 15-year relationship, both parties say they recognise the need for change, given Horsch’s expanding product range and the conflict created between brands that Norwood represents.
“Globally, Horsch is looking to work with partners who provide exclusive support for our expanding product range.
“We are thankful for the work that Norwood have done to establish the Horsch brand in New Zealand, but we both agree that it is time for change,” says Micha Trotzky, Horsch’s Southern Europe, Oceania and Africa territory manager.
Horsch products will continue to play a part in the success of New Zealand farmers and growers, with the brand announcing a new partnership with the Ashburton-headquartered Carrfields Group.
“We’re excited at what this development means for Carrfields,” says Craig Carr Carrfields group managing director.
“[We] look forward to developing the work that Norwood has done over the years. We are also excited to be partnering with a global leader in the development of agricultural equipment technology and believe Horsch will be a fantastic addition to our current stable of premium machinery brands.”
Expecting the process to be finalised by the middle of the year, all three businesses will work together to ensure the transition to the new distributor is as smooth as possible for existing Horsch customers, which includes Norwood continuing to sell and support the brand and its customers over the coming months, until the transition is completed.
