Friday, 29 January 2021 07:55

A post-Covid boom for manufacturers?

Written by  Mark Daniel
The world's major agricultural tractor and machinery manufacturers seem to be faring well despite the economic fallout of the global pandemic. The world's major agricultural tractor and machinery manufacturers seem to be faring well despite the economic fallout of the global pandemic.

With many industries hit hard by the Covid pandemic, it seems the popular consensus is that agriculture will be the saving grace for many countries’ economies.

A look at how four of the major agricultural tractor and machinery manufacturers are faring, with third quarter results posted for 2020, it appears that farmers haven’t locked away their cheque books or cut up their credit cards.

AGCO has posted a year-to-date result of US$6.43billion, down only 1.5% on 2019. However, its net income levels were up by a healthy 36.6%. Around the globe, the company’s income was up 60% in North America, 162% in South America, 66.7% in the African, Asia and the Pacific Region – with only Europe and the Middle East softer at 16.9%.

For the full year, AGCO is predicting “flat demand” with likely total revenue touching US$9 billion.

CNH Industrial, best known for its New Holland and Case IH brands, is reporting revenues of US$7.49 billion for its agricultural equipment division, with net income of around US$498 million – a fall of 25.7%.

Overall, the CNH Industrial conglomerate – which includes agriculture, construction, commercial vehicles and powertrains – has been hit badly with a total net income of US$625 million, a 147% drop on the US$1.33 billion surplus posted in 2019.

Global giant Deere and Company saw its annual sales for its Ag and Turf Division hit US$23.35 billion – a fall of 5.7%. However, its operating profit was in the black, climbing 18.5% to US$2.97 billion.

The company is predicting its sales within the agricultural sector will rise during the 2021 fiscal year by between 10 and 15%, driven by upturns in the North American and Canadian markets, with farmers and contractors moving to larger, higher capacity units.

For the nine months to 30 September 2020, the Kubota Corporation saw revenue drop by 7.1% overall and domestically by 9.4%. The company’s Farm and Industrial Machinery Division’s income fell by around 21%, to Yen 96.5 billion.

In a world where agricultural machinery sales are driven by long-liners like AGCO, CNH Industrial, Claas and John Deere, several “short-line” European companies are also doing rather well on the global stage, based on 2019 turnover figures.

However, this might change because of the 2020 pandemic, but until March of last year, most were reporting strong sales in domestic markets, eastern and central European states, and an increasing interest in European equipment from farmers in the Americas.

Interestingly, dairy equipment companies have consolidated their presence in the upper realms of the top ten by 2019 turnover, while producers of equipment for arable or forage production, continue to grow in scale – often by acquisition.

Just missing out on the list are names like Lemken at €380m, Vaderstad showing sales of €321m and Italian cultivation specialists Maschio Group topping out at €316m.

One name missing from the list is Kverneland, which was bought by Kubota in 2012 and no longer publishes its standalone figure. Rural News understands that the company’s turnover is estimated to be around €500m.

More like this

Real handy in all situations

Listening to customers across all sectors of agriculture helps the Handypiece team design and engineer options to make its unit better suited for each application. 

Film binding now available

The Kuhn VBP 3100 series variable chamber baler-wrapper combination can now be equipped with the patented Kuhn Twin-reel film binding system.


Job losses worry meat sector

New Zealand's meat processing industry says, while it supports moves away from coal, it has some major concerns about cuts…

Manawatu's economy bouncing back

Although the national economy is still functioning below pre-pandemic levels and the road ahead remains uncertain, the Manawatu region appears…

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Great idea

OPINION: Your old mate has long argued Landcorp’s farming business – Pamu – is a bigger dog than he is.


OPINION: Your canine crusader shakes his head at the complete lack of practical and real-world knowledge in both government and…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter