Zespri global sales top $5 billion for 2024–25 season amid strong demand
Zespri says global sales for the 2024-25 season topped $5 billion on the back of strong demand and market returns.
Zespri has announced a possible recovery pathway from the devastating vine disease, Psa, which would see a broad-scale release of a new gold variety, known as Gold3 over the next three years.
While no variety is fully tolerant to Psa, Gold3 is showing a good level of tolerance, compared to Hort16A and 45 other varieties from the same kiwifruit species. This has been supported by bioassay results, and also by observations and experience in the field in both New Zealand and offshore.
Should these observations continue until May this year, Zespri is planning to release enough hectares of Gold3, to cover the grafting demand from growers of the original gold variety, Hort16A, which appears to be most susceptible to Psa. This is the first step in a recovery process that will take at least three years.
Additional licences (up to 400ha) of Gold3 would also be made available for any other interested growers. A further 200ha of Green14, a sweet green variety which is also showing a positive market response and a good level of tolerance to Psa, will also be made available.
Gold3 has naturally high orchard yields, appears easier to manage through the supply chain than Hort16A, stores well late in the season and delivers a good eating experience to consumers, with positive responses received through in-market consumer sensory work over consecutive seasons.
Zespri's general manager grower & government relations, Simon Limmer, says it would be discussing the proposed approach with growers and other industry representatives to seek their feedback on any licence release process, over the next few weeks, before the Zespri Board makes a final decision on the release in March 2012.
"As a 100% grower-owned organisation, Zespri's focus is to facilitate the recovery of the Gold category and assist the industry to return to its pre-Psa growth plans and sustained grower profitability," says Limmer. "Any proposed recovery pathway which introduces a rapid transition to new varieties must satisfy a number of critical market performance criteria, including taste, quality and consistency, storage and market performance. Everything we do onshore must be balanced with the needs of our offshore markets with a view to protecting future grower returns."
The bacterial disease Psa was identified in New Zealand in November 2010, and today 41% of kiwifruit orchard area in New Zealand has some level of infection. The disease affects only vines, not fruit, and is more damaging to the original gold variety, Hort16A, than Zespri's other varieties. The traditional green variety, known as Hayward, which represents around 70% of total kiwifruit exports, appears to be more tolerant to Psa, so growers are managing to continue to grow good crops of this variety.
Zespri released Gold3 and Green14 in 2010, after a 10-year development programme by Zespri, in association with the New Zealand Government through Plant & Food Research, four years of on-orchard, storage, shipping and taste tests in New Zealand, Europe and Japan, and extensive work with growers and international customers. This year over 1 million trays of these two varieties will be exported and extensively tested with consumers in key markets overseas, as well as through the supply chain.
As with any new variety, there is risk involved and growers need to make a decision based on their orchard circumstances and risk profile. ZESPRI will be providing full information about each variety at upcoming grower meetings and in a detailed document prior to the licence process opening in May.
The CEO of Apples and Pears NZ, Karen Morrish, says the strategic focus of her organisation is to improve grower returns.
A significant breakthrough in understanding facial eczema (FE) in livestock brings New Zealand closer to reducing the disease’s devastating impact on farmers, animals, and rural communities.
Farmer co-operative LIC has closed its satellite-backed pasture measurement platform – Space.
OPINION: The case of four Canterbury high country stations facing costly and complex consent hearing processes highlights the dilemma facing the farming sector as the country transitions into a replacement for the Resource Management Act (RMA).
The 2024-25 season apple harvest has “well and truly exceeded expectations”, says Apples and Pears NZ chief executive Karen Morrish.
Through collaborative efforts with exhibitors, visitors, and industry partners, Fieldays says it is reaffirming its commitment to environmental responsibility with new initiatives for 2025.
OPINION: The Greens aren’t serious people when it comes to the economy, so let’s not spend too much on their…
OPINION: PM Chris Luxon is getting pinged lately for rolling out the old 'we're still a new government' line when…