Saibosi partners with Wools of New Zealand to showcase farm-to-floor wool rugs in China
Chinese textile company Saibosi has partnered with Wools of New Zealand to put the 'farm to floor' story of New Zealand wool rugs on screen for its customers.
Wool is on the cusp of a renaissance that will kick off Monday in the presence of the Prince of Wales, says Federated Farmers.
Feds' meat and fibre chairperson Jeanette Maxwell and president Bruce Wills will attend the Shear Brilliance, which the Prince is opening.
Maxwell says the Federated Farmers Meat & Fibre Council has resolved to publically support the Campaign for Wool, of which, the Prince of Wales is patron.
"Natural fibres, like wool, are the most sustainable things we can put into our homes and businesses, or on ourselves for that matter. The global wool industry has been on the back foot and as farmers, we realise the need for us to get on the front foot," says Maxwell.
"That is why president Bruce Wills and I are attending the Shear Brilliance event because wool is brilliant.
"To prove we are putting words into action, Federated Farmers Meat & Fibre Council further resolved to encourage members and indeed, all farmers, to get involved in the Wools of New Zealand discussions now taking place.
"We are publicising meetings and will provide forums for discussion because the status quo has failed us farmers. That means it is incumbent on farmers to grab the comb and get stuck in," Maxwell says.
New Zealand milk production is off to a strong start, with the first month of the 2025/26 dairy season recording a whopping 17.8% jump in milk production, compared to the previous season.
With adverse weather set to rain down on the Top of the South, the Bay of Plenty and parts of Northland, Agriculture Minister Todd McClay says farmers, foresters, and growers need to prepare for possible challenges.
Keep up with innovation and e-commerce in China or risk losing market share. That was the message delivered at the China Business Summit in Auckland this month.
Meat Industry Association (MIA) independent chair Nathan Guy says getting meat processors involved has been a shot in the arm for the sector's key marketing initiative into China, Taste Pure Nature.
Listed carpet manufacturer, Bremworth is undertaking a $6 million expansion at its Napier plant more than two years after the site was heavily damaged by Cyclone Gabrielle.
Federated Farmers is vowing to keep the big banks accountable for their actions and to continue pushing for meaningful change in the rural lending sector.
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