The power of digital systems during crisis
Digital systems will come into their own with COVID-19 restrictions, says James Watson of TracMap.
DUNEDIN-BASED agricultural GPS business TracMap has extended its market further into Australia, signing a major new supply agreement with Kagome Foods, the country's largest tomato grower.
Kagome, part of the Japanese group of the same name, grows a range of process vegetables. It is the largest tomato grower in Australia.
The company will use the TracMap systems to improve harvest efficiency and reduce risk of quality errors.
TracMap is NZ's largest GPS company, used by most of the fertiliser-spreading trucks in the country. Founded in 2006, it has since expanded into several other areas, including aerial spraying, search and rescue, viticulture, and rural fire trucks and helicopters in Australia.
TracMap's national sales manager Lance Nuttall is excited about TracMap's significant expansion into process crops, and sees this sale as the first of many. "We are already supplying a similar system into viticulture, so this is quite a simple and logical extension of what we already do for grape harvesting," he says.
Nuttall believes the key to TracMap's success and rapid growth is how easy the system is to use by busy people working under pressure. "We operate in a unique niche. Our customers are operating vehicles in demanding situations, and need systems that do what they want, but don't distract the driver from operating their machine."
Kagome has 11 harvesters operating 24 hours a day a for over two months, and Kagome general manager of field operations Jason Fritsch is excited by the potential of TracMap's GPS technology during this full-on period. "With 2100ha of crop spread over a 150km range, logistics is a big issue for us, something the TracMap system will solve for us."
The main benefits are accurate capture of yields as they are happening, and accurate recording of the areas harvested.
"For Kagome, quality is everything. We have been looking for a system that can supply the efficiency and quality assurance improvements we wanted for three years now. The TracMap system allows us to better track from field to factory without the same level of paperwork and human involvement, which reduces costs and potential for errors."
The TracMap systems will be initially installed on the harvesters to task them to the correct fields, as well as capture row weights, and match loaded bins to the correct varieties and fields. Later they will be installed on sprayers and other equipment, to provide better tasking and tracking of crop treatments.
Kagome Foods was part of Cedenco before being purchased by Kagome Group, Japan, in 2010.
With the New Zealand/India Free Trade Agreement (FTA) dominating political debate here, India Prime Minister Narendra Modi will be visiting New Zealand next week.
Michelle and Tony Roberts didn't inherit the farming business they have today. They’ve built it from the ground up.
“We’re not normal.” That’s how Jack Walters, executive director of Pungent Pukeko, describes his gin brand, which has just won gold at the World Gin Awards.
Dr Tim Harwood, a seafood food safety research leader, has been awarded the 2026 Significant Contribution Award at the New Zealand Institute of Food Science and Technology (NZIFST) Food Industry Awards.
Today marks the first day of operations for Waikato Waters, a new council-controlled organisation established by six district councils to deliver water and wastewater services for their communities.
The Ministry for Primary Industries (MPI) has announced has opened applications for the 2026/27 funding round of the Greenhouse Gas Inventory Research (GHGIR) fund.

OPINION: Central Hawke's Bay farmer Mark Warren recently told the Hawke's Bay Times it's time for a conversation about allowing…
OPINION: A nation that relies as heavily as NZ does on functional global shipping lanes will have to do its…