Tuesday, 21 August 2018 12:55

Threat of the $5.55 lettuce!

Written by  Peter Burke
HortNZ chief executive Mike Chapman. HortNZ chief executive Mike Chapman.

Aucklanders face a $1.1 billion economic hit unless they curb their voracious appetite for building houses on top-quality, horticultural land.

That’s the worst-case scenario in a report by Deloitte for Horticulture New Zealand, made public at Parliament last week. It paints a gloomy picture for residents of the city of sails (sales?) as urban sprawl gobbles up the land that feeds them. 

The report investigates the plight of the ‘Pukekohe hub’ -- 4359ha on the far southwestern fringe of Auckland where vegetables are grown for the city, other regions and for export. 

The region is seriously threatened by urban sprawl. 

The report notes that while the Pukekohe hub makes up only 3.8% of the value of all NZ land in horticultural production, it accounts for 26% of the total dollar value of vegetables grown in NZ.

The report shows commercial growers’ have limited ability to respond to production constraints. It says any more land restrictions in the next 25 years would cause serious economic loss and 4500 jobs would be squandered. Fruit and vegetable growing would drop by up to 55% and vegetable prices would rise by an estimated 58%, so that a lettuce could cost a consumer up to $5.55.

Conversely, the report says, if rigid land-use rules were eased elsewhere in Auckland region to prevent the Pukekohe land being lost to housing, the region would be able to supply Auckland’s estimated population of 2.2 million by 2043. 

It recommends devising ways to better balance urban and rural environments, including technology to manage intensification of cropping and environmental limits.

More like this

Boost for hort exports

The horticulture sector is a big winner from recent free trade deals sealed with the Gulf states, says Associate Agriculture Minister Nicola Grigg.

Applications for HortNZ scholarships now open

Applications are open for Horticulture New Zealand’s (HortNZ) 2025 scholarship programme with18 funding opportunities for students with a special interest in the commercial fruit and vegetable industry.

Scientist bags hort's Bledisloe Cup

The days of being a simple vegetable grower are long gone and there is a need for highly skilled people in both the business and science side of any operation.

Featured

Massey Research Field Day attracts huge interest

More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.

National

Winter grazing warning

Every time people from overseas see photographs of cows up to their hocks in mud it's bad for New Zealand.

ANZ defends farm lending rates

The country's largest lender to the agriculture sector says it's not favouring home loans over farm and business lending.

Machinery & Products

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo…

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make…

» Latest Print Issues Online

The Hound

Review SOEs!

OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of…

Bank reset

OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter