NZ Apple Sector Pushes for Japan & Korea Market Access
The apple sector is working with the Government to unlock access to two key markets that could bring millions in revenue for apple growers.
As the apple industry faces a labour crisis, there is a lot of talk about technology playing a role in harvesting crops.
However Apple and Pear NZ chief executive Alan Pollard reckons this is 10-15 years away. He says there is a move to introduce elevator platforms, which means that people who might have physical challenges can come into orchards because they don’t have to climb up and down ladders.
“There is work being done on robotic harvesting, but this is a bigger challenge for apples than kiwifruit,” he told Rural News.
“An apple tree you will pick three or four times, and you have to make a judgement on the colour, so you just can’t strip a tree,” Pollard explained. “The technology to do this is challenging and it means that a grower has to change the whole structure and layout of the orchard to fit the new technology.”
At present, apple trees are three dimensional. However, to meet the needs of technology, trees would need to be grown as a two dimensional ‘wall’ and closer together.
Pollard says about 10% of the orchards are being changed over to this system each year, but it will take a long time before all are ready for technology when it arrives.
In the meantime, the industry will continue to rely on a diminishing local labour pool and see if it can get the Government to take a more pragmatic approach to the RSE scheme and allow more overseas workers into NZ.
Pollard says the RSE scheme is highly regarded internationally and is transforming the New Zealand industry and providing much needed aid to Pacific nations.
When Northland leather worker Vernon Suckling started making horse saddles 50 years ago, quad bikes and side-by-side vehicles were unheard of.
Alliance Group has confirmed that eligible farmer-shareholders who supply and continue to back the business will receive up to $20 million later this year, following the strategic investment partnership with Dawn Meats.
With a general election under five weeks away, Rural News is asking major political parties about their policies and positions on key issues facing the primary sector. We will run their responses to each question over the next four weeks. The ACT Party and the Greens didn't respond in time.
The red meat sector is in great heart.
Dr Scott Champion, Foundation for Arable Research chief executive, says that everyone in the supply chain had a role to play in driving the sector's long-term success.
Entries opened on Monday, 5 October 2026 for the 2027 New Zealand Dairy Industry Awards (NZDIA), which organisers describe as the nation's biggest celebration of excellence in the dairy sector.

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