Grass-fed red meat campaign targets wealthy Chinese consumers
An eight million dollar, three year campaign to get wealthy Chinese to buy New Zealand beef and lamb is now underway.
THE HORTICULTURE export sector and Summerfruit NZ have welcomed the early start to the economic cooperation agreement with Taiwan.
The earlier than anticipated start of December 1 to the deal is good news for exporters, says New Zealand Horticulture Export Authority chief executive Simon Hegarty.
Officials worked to secure this deal and benefits will be realised in 2013/2014 export season.
Taiwan is the NZ horticulture sector's 6th largest export market in value terms with exports in 2013 amounting to $112 million.
However, these exports attracted about $20million in tariffs at an average 18.5% of the value. The 20% tariff on kiwifruit alone amounted to a cost of $16m or an average $6000/grower, while the cost to the 406 apple growers was $2.8m or an average of $6930 per grower.
Specific examples of benefits include:
• apples drop from 20% tariff to zero tariff on 1 Dec 2013,
• cherries drop from 7.5% tariff to zero on 1 Dec 2013,
• kiwifruit phased down from 20% to zero over 3 years (by 1 Dec 2016),
• onions and buttercup squash will be phased down from 25% to zero over 8 years (by 1 Dec 2021).
Summerfruit NZ's chief executive, Marie Dawkins, says Taiwan is our most important market for cherries with nearly 600,000kgs exported there for the 2012-13 season, or about 41% of all cherry exports.
The timing of the announcement was slightly unexpected as earlier indications suggested the agreement would come into effect some time in 2014.
The first boxes of cherries under the new tariff free agreement are likely to be exported within days of the deal coming into effect. Dawkins says the cherry season is a relatively short one and growers were well placed to make the most of any opportunities the reduced Taiwanese tariff might provide.
For more information go to website www.hea.co.nz
Prime Minister Christopher Luxon says the relationship between New Zealand and the US will remain strong and enduring irrespective of changing administrations.
More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.
The a2 Milk Company (a2MC) says securing more China label registrations and developing its own nutritional manufacturing capability are high on its agenda.
Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.
As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.
Livestock can be bred for lower methane emissions while also improving productivity at a rate greater than what the industry is currently achieving, research has shown.
OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of…
OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the…