Silver Fern Farms roadshow highlights global demand
The second event in the Silver Fern Farms ‘Pasture to Plate Roadshow’ landed in Feilding last week, headed by chair and King Country farmer, Anna Nelson, and chief executive Dan Boulton.
Silver Fern Farms (SFF) says it applied for the wage subsidy to ensure it could retain workers when production levels decreased by up to 50% at some of its processing sites.
“This led to projected revenues being over 30% lower during April than the previous year, which met the criteria for being eligible for the wage subsidy,” SFF spokesman Justin Courtney told Rural News.
He says SFF also implemented significant new controls with physical distancing, hygiene practices and PPE in its plants to protect staff.
“This slowed our production levels by up to 50% at some of our sites – though we ramped up efficiency levels across all species. Through all of this we were able to retain and pay our staff.”
Courtney says SFF worked with the support of the union through this period.
“We committed to those employees that were still working during the Alert Level 4 and 3 periods that their pay will not be less than 95% of a normal pre-COVID-19 production day, despite lower throughputs and we also implemented a bonus for production staff.
“For any staff that could not work at all due to COVID-19 restrictions they continued to be paid at a weekly rate higher than the wage subsidy.”
Courtney says this covered those who were solo-carers, employees aged over 70 years and those who meet the Ministry of Health guidelines to self-isolate.
“[The wage subsidy] was applied for during considerable uncertainty for our company – both domestically around our ability to operate under Level 4 restrictions,” he added. “There was significant global market disruption for our products, with containers held-up in China, airfreights to Europe cancelled, disruptions in the Middle East and delays in containers returning to New Zealand for future shipments.”
Courtney says SFF is still monitoring its operating conditions, honouring commitments to staff and will pay any unneeded funds back.
“We are engaging with government in order to keep them updated on our progress given the situation has been so fluid through this period.”
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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