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Guests at a BBQ to mark National Lamb Day at Parliament.
The meat industry has a job to sell the value proposition of lamb, says Agriculture Minister Todd McClay.
Speaking to Rural News on the occasion of National Lamb Day, McClay says he doesn't necessarily believe that New Zealanders have gone off eating lamb, but says they need to be made more aware of how good NZ lamb is and that it's not hard to cook.
McClay says lamb is a high-quality product full of iron and there are plenty of places that people can go to find recipes to cook lamb - including YouTube. He says NZ has a great story to tell the world just how good our grass feed lamb is.
"Many years ago, when I lived in Brussels working for the European parliament, I'd buy a shoulder of NZ lamb and we'd invite friends over and have this for dinner. Afterwards they would rave about the flavour and they would want to know where it came from, because it was more flavoursome than the lamb they were used to - which was European," he says.
McClay says the reason is that NZ lamb is grass-fed, unlike European lamb.
The celebration of NZ lamb comes at time when the industry is having a rough time with low returns and high input costs. He notes the oversupply of Australian lamb on the market, along with a sluggish Chinese economy and other geopolitical issues are causing grief to farmers.
McClay says while the Government can do little about the problems in market, it is determined to tackle lowering the costs imposed on farmers by the previous government.
He says his focus will also be on opening new markets, getting more FTAs and, to do that, he says, plans will be revealed soon about more trade missions which will involve farmers as well as companies and officials.
Trade Minister Todd McClay says his officials plan to meet their US counterparts every month from now on to better understand how the 15% tariff issue there will play out, and try and get some certainty there for our exporters about the future.
New Zealand avocado growers have received a major boost by securing a collective FernMark Licence for their exports.
Trade Minister Todd McClay says the US tariff decision appears to be based on a calculation of trade deficits, with countries running a surplus with the US moved to the higher rate.
With adverse weather set to rain down on the Top of the South, the Bay of Plenty and parts of Northland, Agriculture Minister Todd McClay says farmers, foresters, and growers need to prepare for possible challenges.
A long running trade dispute between New Zealand and Canada over dairy access has been resolved.
Beef + Lamb New Zealand (B+LNZ) is calling on farmers from all regions to take part in the final season of the Sheep Poo Study aiming to build a clearer picture of how facial eczema (FE) affects farms across New Zealand.
New Zealand is closer to eradicating bovine TB than ever before, but possums remain a threat, says Beef + Lamb New Zealand.
Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.
The ACT Party says media reports that global dairy giant Nestle has withdrawn from the Dairy Methane Action Alliance shows why New Zealand needs to rethink its approach to climate.
If there was a silver lining in the tragedy that was Cyclone Gabrielle, for New Zealand Young Grower of the Year, Grace Fulford, it was the tremendous sense of community and seeing first-hand what good leadership looks like.
New research could help farmers prepare for a future where summer rainfall is increasingly unpredictable and where drought risk is rising, no matter what.
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