Friday, 08 April 2016 06:55

Report shows strong future for organic products

Written by 
Fresh fruit and vegetables account for more than 45% of total organic exports. Fresh fruit and vegetables account for more than 45% of total organic exports.

A recently released report showing Kiwis are buying more organic product from their local supermarket is good news.

The news is a welcome message for organic fruit and vegetable growers, says Horticulture New Zealand.

The Organics Aotearoa Organic Market Report 2016 shows continuing growth in markets for organic fresh fruit and vegetables, particularly in supermarkets, up 127% in four years.

"What is good about that figure for horticulture is it shows shoppers are thinking more about what they put in their shopping trollies," says HortNZ chief executive Mike Chapman.

"That's a good trend for all the producers serving the New Zealand domestic market.

"Buying organic goes hand-in-hand with buying healthy, and buying local. All of which we are here to encourage."

Horticulture products have always been key to growth in the New Zealand organics sector, which ranges across all kinds of food, beverages and other grocery and healthcare products.

Fresh fruit and vegetables account for more than 45% of total organic exports.

"What we need to see now is support from government to help with regulating labelling of these products, both as organic, and with their country of origin," Chapman says.

"Regardless of the strength in the domestic organics market, it is still totally unacceptable for Kiwi shoppers to have to try and figure out what 'organic' actually means."

More like this

Horticulture hit badly in Nelson/Tasman

HortNZ's CEO, Kate Scott says they are starting to see the substantial cumulative effects on their members of the two disastrous flood events in the Nelson Tasman region.

NZ growers lead freshwater compliance

Horticulture New Zealand (HortNZ) says that commercial fruit and vegetable growers are getting ahead of freshwater farm plan regulations through its Growing Change project.

Featured

National

Machinery & Products

» Latest Print Issues Online

The Hound

Arable advocacy?

OPINION: Spare a thought for the arable farmer, squeezed on one side by soft global prices and on the other…

Gaslight much?

OPINION: Labour leader Chris 'Chippy' Hipkins is carrying on the world-class gaslighting of the nation that he and his cohorts…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter