AI-powered fertiliser mapping a game changer for farmers
Sheep and beef farmers Matt and Kristin Churchward say using artificial intelligence (AI) to spread fertiliser on their sprawling 630ha farm is a game changer for their business.
In the Hawkes Bay region the fertiliser co-op has several stores - a spreading venture, customer contact centre, laboratory and a superphosphate manufacturing plant.
Regional manager Jamie Thompson says the whole team can take pride in this acknowledgement of its contribution to the Hawkes Bay economy.
Ravensdown's understanding of how technology can accelerate business success, good implementation of health and safety practices and the strong focus on people development was what ultimately impressed the judges.
"Like any long-established business, there's a danger of being taken for granted. But those who depend on us, such as local farmers, port workers, transporters and service businesses, all know the importance of a successful Ravensdown."
Ravendown have been operating their seven-hectare manufacturing plant since 1953, ISO 9001 quality accredited since 1996 and ISO 14001 environmentally accredited since 1998. It is the largest superphosphate manufacturing plant in New Zealand with products being applied across nearly one million hectares of farmland throughout the North Island.
