Tuesday, 19 April 2016 15:55

Psychological lift for hill country farmers

Written by  Peter Burke
Massey's head of the Institute of Agriculture & Environment, professor Peter Kemp. Massey's head of the Institute of Agriculture & Environment, professor Peter Kemp.

The psychological theory of 'self-efficacy' is being used by Massey University agricultural and social scientists to create greater self-belief in hill country farmers.

This will help farmers to change their farming systems and become more profitable.

Self-efficacy is a theory developed by a leading psychologist, the American Alberto Bandura.

Massey's head of the Institute of Agriculture & Environment, professor Peter Kemp, presented a paper at the recent Hill Country Symposium outlining a three-year extension programme the university ran to give farmers greater knowledge and self-belief – with an emphasis on pasture management.

Kemp says a squeeze has been put on hill country, with better land being used for dairying and viticulture and the steeper country reverting to bush. With hill country land effectively shrinking, the pressure is on farmers to get the best out of their farms, he says.

"What social scientists call self-efficacy is about self-belief and is not the same as competence," Kemp told Rural News. "It's about a farmer believing, for example, saying they are good at establishing pasture.

"This concept is at the heart of good extension and education and is coming to light more and more. A simple analogy is a good rugby player who has tremendous self-belief in what he can do in a match," he says.

In a three-year programme, the university got together a small group of farmers who met for workshops every four months. The main focus was on growing herb species to wean lambs earlier and to put weight on hoggets. The workshops involved agricultural scientists, social scientists and the farmers.

Kemp says this was a programme with a difference -- not just a case of the scientists telling the farmers what to do; there was a huge interaction between the two.

"The thing that was different was having social scientists studying how the farmers learned better or not, and what worked and what didn't, instead of just the usual thing of saying 'a well-run workshop'. The social scientists did detailed qualitative analysis on the learning process.

"The big thing was a reminder that we all learn through conversation and creating a sort of equal community between the farmers and the scientists and building trust and integrity around that."

Kemp says they visited some of the farms to see how herb pastures might grow and farmers were encouraged to do trials and report back to the group.

The objective was to create a 'professional community of practice' – based on good education principles and a variety of learning experiences.

The programme was flexible and if the farmers involved wanted information about a specific topic, such as parasite control, an expert was brought along to one of the workshops.

"A key objective was to provide learning support so that the [farmers] could make their own decisions about their own farms and not have us telling them what and how they should be doing it," Kemp explains. "This takes time, but many of the farmers involved in the study have made big practice changes as a result of this and some still are making changes to their farms."

Kemp says he's not criticising existing extension programmes, but believes having hard data on the learning process will pave the way for better programmes that meet farmers' needs.

More like this

Unsung heroes under the soil

Much of the scientific work being carried out at the Massey University led regenerative agriculture project, Whenua Haumanu, is below the ground.

Massey Research Field Day attracts huge interest

More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.

New ag degrees at Massey

Changing skill demands and new job opportunities in the primary sector have prompted Massey University to create a new degree course and add a significant major into another in 2025.

Featured

New UHT plant construction starts

Construction is underway at Fonterra’s new UHT cream plant at Edendale, Southland following a groundbreaking ceremony recently.

National

Machinery & Products

GEA launches robotic milkers

Milking technology provider GEA Farm Technologies is introducing its first automatic milking system (AMS) in New Zealand.

More front hoppers

German seeding specialists Horsch have announced a new 1600- litre double-tank option that will join its current Partner FT single…

Origin Ag clocks up 20 years

With roots dating back to 2004, Origin Ag was formed as a co-operative business model that removed the traditional distributor,…

» Latest Print Issues Online

The Hound

Dark ages

OPINION: Before we all let The Green Party have at it with their 'bold' emissions reduction plan, the Hound thought…

Rhymes with?

OPINION: The Feds' latest banking survey shows that bankers are even less popular with farmers than they used to be,…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter