Persimmons hit supermarket shelves

And sunny weather in Gisborne- where most of the crop is grown- has boosted the 2025 crop by 20%.

Persimmon Industry Council Manager Ian Turk notes that persimmons are only available for six short weeks (from late April until early June) which is one of the shortest supply windows for any fresh produce.

“Persimmons are crisp and sweet, and can be eaten just like an apple,” Turk says.

“Their glossy skin changes colour from yellow to bright orange as they ripen, and their popularity has really exploded in recent years as more people are trying them and liking them.

“You can now find persimmons in all the main supermarkets. They’re becoming a mainstream addition to apples, pears and kiwifruit and it’s great to have another option at this time of year. They’re easy to pop into a lunchbox, enjoy as a snack or use them in sweet or savoury dishes like salads and desserts.

“Personally I like to eat them fresh,” Turk says. I just cut mine into wedges. They’re great on a cheeseboard but there’s a big range of recipes available online now as more chefs and influencers discover the beauty of persimmons. They’re a great addition to your 5+ A Day so I’d encourage people to buy some while they can!”

5+ A Day trustee and principal scientist and team leader at Plant and Food Research, Dr Carolyn Lister, says persimmons are a good source of vitamin C and contain valuable dietary fibre and potassium.

“The deep orange colour of persimmons is due to the presence of carotenoids, like β-carotene and β-cryptoxanthin. Research has shown these pigments have antioxidant and anti-inflammatory properties and may support eye health, skin and immunity. Eating persimmons with a little bit of healthy fat like nuts or yoghurt can also help your body absorb the carotenoids more efficiently.”

Turk recommends keeping persimmons in your fruit bowl for eating within a few days or keep a longer supply in the fridge.

“The fruit really is starting to size up nicely so everything is looking good for large, sweet fruit coming into stores at the end of April. Make sure you try one this autumn while you can, as they’ll disappear fast.”