Monday, 20 September 2021 09:55

No end in sight!

Written by  Peter Burke
Meat Industry Association chief executive Sirma Karapeeva. Meat Industry Association chief executive Sirma Karapeeva.

Meat Industry Association (MIA) chief executive Sirma Karapeeva sees no end in sight to the shipping and logistical woes that the meat and other primary sectors are facing.

She says these involve big, complicated global issues beyond NZ's control.

"It's going to become one of those norms that people are just going to learn how to deal with it and in the best way they can," Karapeeva explains. "I don't see it ending anytime soon."

Meanwhile, a study aimed at highlighting the health and nutritional benefits of meat from NZ pasture-reared animals is nearing an end.

In its annual report, the MIA says Pasture Raised Advantage (PRA) programme assesses the health, nutritional and wellbeing benefits of consuming NZ pasture-raised beef and lamb compared to grain finished beef and plant-based alternatives.

The programme has been running for two years and the final clinical trials are about to begin with the food being fed to people and tracking how they react and feel.

Karapeeva says the research is world class and looks at the digestibility of meat and how the body responds to the nutrients it gets. She says it also looks at comparing the wellness and wellbeing implications of meat verses plant-based diets.

"We get a lot of information in the press and social media about what is good and bad for you and what is healthy and what is not," Karapeeva told Rural News.

"A lot of that information is driven off a US or grain fed production system, which is very different to the way we do things here. Part of this project is to put this information in context and say this is how it works in NZ."

More like this

An annual event?

Meat Industry Association chief executive, Sirma Karapeeva, says she hopes that National Lamb Day will now take place every year.

Featured

Govt urged to reduce ETS units

The Climate Change Commission wants the new Government to reduce NZ Emissions Trading Scheme (ETS) auction volumes as son as possible.

Dairy sheep, goat woes mount

Dairy sheep and goat farmers are being told to reduce milk supply as processors face a slump in global demand for their products.

Alliance's Pure South cuts win gold

Meat co-operative Alliance Group has bagged four gold medals at the Outstanding NZ Food Producer Awards, achieving top honours for every cut entered.

Dairy demand on the rise

There is increasing evidence that dairy demand is on the upswing, according to Rabobank senior agricultural analyst Emma Higgins.

National

Machinery & Products

JD unveils its latest beast

John Deere has unveiled its most powerful tractor ever, with the launch of the all new 9RX Series Tractor line-up…

Biggest Quadtrac coming to NZ!

In the biggest announcement that Case IH Australia/New Zealand has made around its tractor range, its biggest tractor is about…

A different shade of blue for Norwood

Norwood and ARGO Tractors, the Italian manufacturer of Landini and McCormick tractors, have announced an agreement that gives Norwood exclusive…

Kubota tests diesel engines

Kubota last month used the UK LAMMA Show to test the water with its new 200hp, four-cylinder 09-series diesel engines.

Claas rings up some big numbers

The Claas Group finished fiscal year 2023 with a substantial leap in sales that reflected the high demand for agricultural…

» Latest Print Issues Online

The Hound

Too late?

OPINION: Your canine crusader reckons moves by the new government to try and breathe new life into the country's ailing…

Going rogue!

OPINION: This old mutt suggests the new government is going to have to move fast to rein in a number…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter