Wednesday, 15 January 2020 09:46

New chief executive for Meat Industry Association

Written by  Sudesh Kissun
Sirma Karapeeva is the new chief executive of the Meat Industry Association. Sirma Karapeeva is the new chief executive of the Meat Industry Association.

The Meat Industry Association has appointed Sirma Karapeeva as its new chief executive.

Karapeeva, who is currently the Meat Industry Association's (MIA) trade and economic manager, has been with the trade association since 2015. She replaces Tim Ritchie who is retiring after 12 years in the role.

Karapeeva, who takes over in April, held a variety of trade, policy and regulatory roles in Government before joining MIA.

She has a Bachelor of Business Studies, First Class Honours, from Massey University, Palmerston North.

MIA chairman John Loughlin says it is pleased to be able to appoint someone of Karapeeva’s calibre. 

“She has built up important relationships across government and the industry and this will be vital as we collaborate with others to advance the interests of the red meat sector and New Zealand’s wider primary sector.

“Sirma has a strong understanding of the red meat sector’s priorities and challenges, practical experience and understanding of the international trade environment, negotiations and agreements and expertise in policy development.

“I would also like to take this opportunity to thank Tim Ritchie for his service to the meat processing and exporting industry. He has made an outstanding contribution and we wish him well in his retirement.”

Karapeeva says the red meat sector is operating in an increasingly complex environment and faces a number of challenges both domestically and internationally.

“I am looking forward to supporting the sector to capture opportunities and position the industry as an innovative and progressive producer and exporter of safe, high quality food. Meat processing is the country’s largest manufacturing industry and makes a significant contribution to New Zealand.”  

More like this

Meat report maps out challenges after Covid

Global markets and consumers around the world are making large shifts on how they maintain food security, purchase food and the attributes of the products they are seeking.

Meat sector takeover of wool?

A meat industry-dominated group has formed to carry out the recommendations of the Wool Industry Project Action Group report and is ready to lead that change.

Featured

Longest running ag field days all go

The South Island Agricultural Field Days, held in Kirwee on the outskirts of Christchurch, will celebrate its 70th year in March 2021 with a bigger demonstration area.

 

New Feds man keen to build

New Feds board member, William Beetham wants the organisation recognised for its significant contributions to NZ farming and society as a whole.

National

Machinery & Products

New tractor fills the gap

Deutz Fahr has introduced the new 8280 TTV, which is aimed at filling the gap between its current 7 and…

» Latest Print Issues Online

The Hound

Burn!

OPINION: This old mutt had to have a giggle at the dig Feds recently made at the Green Party in the…

Why?

OPINION: Your canine crusader was aghast to read that the prices of zucchini and cucumbers rose more than 30% in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter