AI-powered fertiliser mapping a game changer for farmers
Sheep and beef farmers Matt and Kristin Churchward say using artificial intelligence (AI) to spread fertiliser on their sprawling 630ha farm is a game changer for their business.
Campbell was previously CEO of Ngai Tahu Holdings Corporation and brings international experience as a chief executive. He is in on the boards of a number of companies and has previously been on the board of PGG Wrightson.
"The agricultural sector is the pillar of New Zealand's economic prosperity and it's important we manage our soil, water and air in a sustainable manner," Campbell says.
"Carefully-managed pasture-based production is the best way to meet our output targets while taking care of the environment," he says.
He says the co-operative structure of Ravensdown appeals to him, as the company is not driven by share price or short-term focus.
"Essentially the profits are returned to our owners and customers. We are able to invest in products and services that will underpin the company, our owners' businesses and the future of New Zealand agriculture."
The Chairman of Ravensdown, Bill McLeod says: "Greg is someone who will continue the innovative direction Ravensdown has taken for some years while maintaining the culture we have with customers, staff and suppliers."
