Fonterra’s Pierre Venter named next vice chancellor of Massey University
The head of Fonterra's R&D facility in Palmerston North is set to literally cross the road and become the new vice chancellor at Massey University.
A world expert in precision agriculture says there is much misplaced hype about the use of UAV’s (drones).
Professor Ian Yule, Massey University, says while many people are talking enthusiastically about using drones on farms, these have limitations and are not suitable or cost-effective, especially on larger farms.
A drone must stay within its operator’s line of sight and this is impossible on sheep and beef farms unless only a small area is being covered, he says.
While Massey uses small drones, its main focus is on the use of a hyperspectral sensor in an aircraft; this can do more things better and is more robust than a drone.
The larger sensor makes possible much more consistent results.
“The problem with UAV instruments at the moment is they are pretty simple and we know from experiments that if the lighting conditions change then so do your results. If you want to measure pasture or a crop in two weeks time and the light conditions change then the UAV can give you a significantly different result; that is an issue [compared to] the hyperspectral sensor.
“When you want to cover, say, a sheep and beef farm, you can’t do this with a drone; it’s much slower and it needs people on the ground to operate it.”
Yule says the drone is probably not as cost-effective as having a larger instrument in an aircraft. But the drone may have a place in horticulture where the areas to be surveyed are smaller.
One advantage of the larger system is that a large amount of data can be collected on just one pass of the farm.
These look at nutrients, the amount of dry matter and the ME in the pasture.
“We can determine the amount of dead matter, whether an area of a pasture is under water stress; the sensor can tell us a whole lot of things. If you have, say, weeds in a crop or pasture we can understand because they have different spectra and we can pick that out and know it’s not ryegrass.”
Yule says with this technology one’s imagination is the limitation; it’s hard to get your head around the amount of information that can be collected.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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