Tuesday, 14 March 2023 11:55

Market trends crucial - O'Connor

Written by  Peter Burke
Agriculture Minister Damien O’Connor claims concerns around climate change are driving international consumer preferences. Agriculture Minister Damien O’Connor claims concerns around climate change are driving international consumer preferences.

Look for market trends, rather than market signals.

That was the key message from Agriculture Minister Damien O'Connor speaking at the recent Agricultural Climate Change conference in the capital.

O'Connor says the reality is that market trends give a longer term view and give producers and marketers more advanced warning of what consumers are looking for, and NZ has to be on the ball, ready to change.

In his opening remarks to the conference, O'Connor made reference to the changes and disruption which are now a part of daily life in the primary sector. He noted the impacts of climate change, proof of which he says is evident in particular by the disastrous trail of damage caused by Cyclone Gabrielle.

"With few exceptions, most people now recognise that climate change is a reality and that we as humans have contributed to it."

O'Connor claims concerns around climate change are driving consumer preferences and this also includes some of the big multi-nationals such as Nestle, which buy our products. He says they have committed to eliminate emissions from their supply chain and says he's not too sure how they will apply that to their individual suppliers such as NZ.

"But clearly those sort of signals show there are some... risks emerging and we may face some barriers," O'Connor added.

"I can tell you that having negotiated the UK and EU FTAs, for the most part, people don't necessarily want our products. We can only feed about 40 million people, so our contribution to global food security is not huge in quantum, but in technology, yes, we can play a bigger part."

O'Connor says NZ has to be at the forefront of food safety, quality, premiumisation and marketing.

He says, at the moment, NZ is not facing any trade barriers in relation to its emissions status, but we ignore the risks at our peril and to future generations.

More like this

Feds support live animal exports

Federated Farmers have reiterated their support for the coalition Government to abolish the present ban on the live export of animals.

Live exports battle

As the coalition Government mulls new regulations to reinstate the export of live animals, debate is heating up between supporters and opponents.

Crazy

OPINION: Your canine crusader was truly impressed by the almost unanimous support given by politicians of all stripes in Parliament to the recent passing of legislation for the NZ/EU free trade deal.

Not popular

OPINION: This old mutt hears that his editor has copped a fair bit of flak from readers after an article on former Agriculture Minister Damien O’Connor appeared in the last issue of this fine organ.

Featured

DairyNZ supports vocational education reforms

DairyNZ is supporting a proposed new learning model for apprenticeships and traineeships that would see training, education, and pastoral care delivered together to provide the best chance of success.

National

Chilled cow cuts enter China

Alliance Group has secured greater access for chilled beef exports into China following approval of its Levin and Mataura plants…

New CEO for Safer Farms

Safer Farms, the industry-led organisation dedicated to fostering a safer farming culture, has appointed Brett Barnham as its new chief…

Machinery & Products

AGCO and SDF join hands

Tractor and machinery manufacturer AGCO has signed a supply agreement with the European-based SDF Group, best known for its SAME,…

» Latest Print Issues Online

The Hound

Sacrificed?

OPINION: Henry Dimbleby, author of the UK's Food Strategy, recently told the BBC: "Meat production is about 85% of our…

Entitled much?

OPINION: For the last few weeks, we've witnessed a parade of complaints about New Zealand's school lunch program: 'It's arriving…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter