Wednesday, 03 July 2013 12:09

Market report ‘recommended reading’

Written by 

A farmer-written report that explores our marketing of primary produce in Korea, Taiwan and China is "recommended reading".

All sheep, beef and dairy farmers should take a look says Alistair Polson, chair of the New Zealand Farm Environment Trust (NZFE).
Released in June and entitled 'Good Morning Asia', the report was produced by North Otago farmers Blair and Jane Smith, National Winners of the 2012 Ballance Farm Environment Awards.

In their role as ambassadors for New Zealand agriculture, the Smiths travelled to Asia in late April (2013) to study a number of key markets for NZ sheep, beef and dairy products.

Polson says the report, which can be found on NZFE's website, is a comprehensive account of the challenges facing marketers of New Zealand meat and dairy products.

The 50-page report explores the key factors necessary to develop strong, secure global business partnerships. It also addresses the importance of robust traceability labelling, a higher level of in-market presence and knowledge, and a more unified approach to product marketing.

"Any farmer that reads this report will gain a better understanding of the issues we need to address in order to develop a stronger presence in these crucial markets."

The Smiths, who run a North Otago sheep, beef, forestry and dairy support operation, made a special presentation of their findings at NZFE's 2013 Sustainability Showcase in Hamilton in June.

Their trip was supported by the Ministry for Primary Industries, Fonterra and Beef + Lamb New Zealand.
The 'Good Morning Asia' report is available on the NZFE Trust website at www.bfea.org.nz

More like this

Carbon zero milk

Fonterra has joined forces with a supermarket chain to deliver what it claims is NZ’s first carbon zero milk.

Winners committed to environment

It's not the first time Fonterra’s John Wilson Memorial Trophy recipients, Nick and Nicky Dawson have been recognised for their sustainability efforts.

Sustainability stars pick up awards

Ten kiwi dairy farmers who have shown exceptional care for the environment have been recognised with a DairyNZ sustainability and stewardship award.

Farmers up their game

A Waikato environmentalist who led a public campaign against poor winter grazing practices on Southland farms says farmers are making improvements.

Featured

 

Judge named for on-farm comp

Waikato contract milker Corey Ferguson has been named as the judge for the New Zealand Agricultural Show’s on-farm competition in November.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Spell check

Your old mutt was not surprised to see the NZ Dairy Industry Awards hastily remove the title of this year’s…

About time!

Your canine crusader has been a long-time critic of NZ governments – of all stripes – who, for the past…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter