Thursday, 10 November 2022 08:55

Long-time Fonterra exec calls it a day

Written by  Sudesh Kissun
After 34 years with Fonterra, and overseeing many parts of the business, Kelvin Wickham has recently left the dairy co-op. Photo credit: Mark van der Brink. After 34 years with Fonterra, and overseeing many parts of the business, Kelvin Wickham has recently left the dairy co-op. Photo credit: Mark van der Brink.

Retiring Fonterra executive Kelvin Wickham says the main highlight of his 34-year career with the dairy co-op has been seeing people develop and excel.

Wickham stepped down recently as managing director of Americas, Europe, Middle East and Africa, and North Asia (AMENA) business.

He told Rural News that building diverse teams and the next generation of people and leaders is crucial.

“And ultimately that’s how I judge my time with the business,” he says.

“In my time with Fonterra, I’ve gained knowledge and experience that I could only dream of. I’ll be forever thankful for that. I’ve done my best to pass that knowledge onto the co-op’s future leaders, as well as pass down the customer relationships I’ve inherited.”

Following Wickham’s departure, the AMENA business has been combined with the Asia Pacific business (APAC) and is now called Global Markets.

Wickham says this heralds an exciting new future for the combined businesses.

“It’s an opportunity to transform ways of working, and work more in sync with their colleagues across the world than ever before.”

The AMENA spanned the Americas, Europe, Middle East and Africa, and North Asia, an extremely diverse customer base.

Wickham says in more developed markets, such as Europe, US, and North Asia, sustainability is really top of mind.

“We face intense pressure from customers and consumers to make our operations more sustainable,” he told Rural News.

“At the same time, customers really value the NZ provenance of our products and commercial claims, like grass-fed and cared for cows, which they can add to their products to help differentiate in the market.”

However, in places like the Middle East and Africa, though there are more developed economies in parts of those regions, there is more focus on getting bang for buck nutrition and how customers can benefit from and consume the goodness of dairy, but at a price point they can afford.

But Wickham says now more customers in those markets are asking about sustainability too. He adds that they also love to consume products that showcase the NZ provenance of our products and the unique benefits of that.

Many Career Highlights

Wickham believes AMENA has done a fantastic job to create a powerful momentum over the past few years.

“That’s been hard won during the pandemic, accomplished through having clarity of focus, defining the areas where we can win, and going after them as a team.”

Wickham also lists the growth in Fonterra’s ingredients business as one of his highlights.

He told Rural News that has worked in many markets across the world, and seen all channels reach new levels of growth.

“And when I think of my roles, they’ve always had an element of change and transformation in them,” he explains.

“It’s been a personal highlight to see how our ingredients business in particular has evolved, watching it do its part to take our business to new heights of growth and innovation.”

More like this

Fonterra trims board size

Fonterra’s board has been reduced to nine - comprising six farmer-elected and three appointed directors.

Returns 'not good enough'

Fonterra leaders are making their case for offloading the co-operative's $3 billion consumer business, noting that its return on capital has been nowhere near respectable.

Record milk price!

A record farmgate milk price for Fonterra shareholders is all but confirmed for this season.

Chinese strategy

OPINION: Fonterra may have sold its dairy farms in China but the appetite for collaboration with the country remains strong.

Featured

Massey Research Field Day attracts huge interest

More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.

National

Winter grazing warning

Every time people from overseas see photographs of cows up to their hocks in mud it's bad for New Zealand.

ANZ defends farm lending rates

The country's largest lender to the agriculture sector says it's not favouring home loans over farm and business lending.

Machinery & Products

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo…

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make…

» Latest Print Issues Online

The Hound

Review SOEs!

OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of…

Bank reset

OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter