China’s new beef tariffs expected to favour New Zealand exporters
Additional tariffs introduced by the Chinese Government last month on beef imports should favour New Zealand farmers and exporters.
Outgoing chief executive Simon Limmer will remain involved with SFF in a strategic role in the future.
Silver Fern Farms chief executive Simon Limmer is leaving the meat company and moving into the wine sector.
Earlier this month, Limmer – previously the chief operating officer of kiwifruit company Zespri – announced that he’s standing down after five and a half years as boss of the meat processor and exporter. Last week it was revealed that Limmer will take up the chief executive role of Indevin Group, New Zealand’s largest wine company and owner of Villa Maria brand. He will take up his new role in early 2024.
SFF chair Rob Hewett says Limmer will stay in his role at SFF during the transition to a new chief executive and remain involved with the company in a strategic role in the future.
“We’re now entering into a formal process to find a replacement for Simon and I expect this will take until 2024,” Hewett added.
In a message to suppliers announcing his move, Limmer says it was time for new energy to take over the role.
“The business is in really good shape. We’ve built really good capability, have a clear direction of travel and produced some very good results in recent years,” he claimed.
“Notwithstanding the challenges we currently face. However, these are the economic realities we face and highlights just why our strategy is so important and the right one for us.”
Limmer added that he will stay involved with SFF where he ‘can add value’ and that there would be a long transition – into the new year – before a replacement was named.
Hewett described Limmer’s five and half years at the company as commendable.
“It’s a pretty short length of time when you consider how far the company has come.”
He also acknowledged the challenging times facing the company and farmers at the moment.
“What we are currently facing is tough and unprecedented in many ways, but the strategy we have adopted is validated by this,” Hewett told suppliers.
“What Simon and his team have done over the past five and a half years is ultimately going to stand Silver Fern Farms and our suppliers in good stead.”
He says the company has engaged international and local recruitment agencies in its search for a new chief executive.
“There is a good lot of New Zealanders employed offshore, as well as some really good talent internally.”
Hewett says wherever the new chief executive comes from, the process will take time and the company will be regularly updating suppliers on progress.
“I am expecting this will not be completed until early in the new year.”
The Meat Industry Association of New Zealand (MIA) today announced that Chief Executive Officer Sirma Karapeeva has resigned from the role.
The winners of the 2026 Hawke’s Bay/Wairarapa Dairy Industry Awards were announced at the annual awards dinner held at Copthorne Solway Park in Masterton on Thursday evening.
Environment Southland is welcoming this week’s decision by the Environmental Protection Authority (EPA) to approve the release of Blaptea elguetai, a leaf‑feeding beetle that will help control the highly invasive Chilean flame creeper.
This March, the potato industry is proudly celebrating International Women’s Day on 8 March alongside the International Year of the Woman Farmer, recognising the vital role women play across every part of the sector — from paddocks and packhouses to research, leadership, and innovation.
Fruit trader Seeka posted a record profit and returns to shareholders in 2025.
Recent weather events in the Bay of Plenty, Gisborne/Tairawhiti, and Canterbury have been declared a medium-scale adverse event.

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