Silver Fern Farms roadshow highlights global demand
The second event in the Silver Fern Farms ‘Pasture to Plate Roadshow’ landed in Feilding last week, headed by chair and King Country farmer, Anna Nelson, and chief executive Dan Boulton.
Outgoing chief executive Simon Limmer will remain involved with SFF in a strategic role in the future.
Silver Fern Farms chief executive Simon Limmer is leaving the meat company and moving into the wine sector.
Earlier this month, Limmer – previously the chief operating officer of kiwifruit company Zespri – announced that he’s standing down after five and a half years as boss of the meat processor and exporter. Last week it was revealed that Limmer will take up the chief executive role of Indevin Group, New Zealand’s largest wine company and owner of Villa Maria brand. He will take up his new role in early 2024.
SFF chair Rob Hewett says Limmer will stay in his role at SFF during the transition to a new chief executive and remain involved with the company in a strategic role in the future.
“We’re now entering into a formal process to find a replacement for Simon and I expect this will take until 2024,” Hewett added.
In a message to suppliers announcing his move, Limmer says it was time for new energy to take over the role.
“The business is in really good shape. We’ve built really good capability, have a clear direction of travel and produced some very good results in recent years,” he claimed.
“Notwithstanding the challenges we currently face. However, these are the economic realities we face and highlights just why our strategy is so important and the right one for us.”
Limmer added that he will stay involved with SFF where he ‘can add value’ and that there would be a long transition – into the new year – before a replacement was named.
Hewett described Limmer’s five and half years at the company as commendable.
“It’s a pretty short length of time when you consider how far the company has come.”
He also acknowledged the challenging times facing the company and farmers at the moment.
“What we are currently facing is tough and unprecedented in many ways, but the strategy we have adopted is validated by this,” Hewett told suppliers.
“What Simon and his team have done over the past five and a half years is ultimately going to stand Silver Fern Farms and our suppliers in good stead.”
He says the company has engaged international and local recruitment agencies in its search for a new chief executive.
“There is a good lot of New Zealanders employed offshore, as well as some really good talent internally.”
Hewett says wherever the new chief executive comes from, the process will take time and the company will be regularly updating suppliers on progress.
“I am expecting this will not be completed until early in the new year.”
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

OPINION: Every time politicians come up with an investment scheme where they're going to have a crack at 'picking winners'…
OPINION: What are the unions for these days?