NZ “tongue-soft” red meat innovation wins 2026 MIA Dragon’s Den
A New Zealand red meat product range with “tongue-soft” texture for elderly or unwell people has won the 2026 Meat Industry Association (MIA) Dragon’s Den competition.
Lamb consumption in China hasn’t taken off post-Covid, resulting in high inventories in coolstores.
North Island prices last month dipped to $7.20/kg. In the same week a year ago they were $9.10/kg. The South Island lamb price was forecast at $7.30/kg compared to $9.20/kg this time last year.
Meat Industry Association (MIA) chief executive Sirma Karapeeva says the drop in lamb schedules is very much a China story.
“There is a lot of protein sitting in Chinese cold stores,” Karapeeva told Rural News. “The inventory is very high, and they are not buying. I suspect it will take a little while to work through the inventory levels before we see an uplift in demand and price.”
ANZ agriculture economist Susan Kilsby notes that a surge in demand for lamb products that followed China’s post lock-down reopening was short-lived.
Kilsby says Chinese importers were initially positive, pushing up the price of lower-priced lamb cuts and mutton, but they are finding it challenging to move goods on. “Consumption has not lifted as quickly as expected, because consumers remain financially constrained and don’t yet have the confidence to spend as much as they once did on relatively expensive products.”
Demand from importers has since waned, and prices have quickly retreated to lockdown levels. On top of that, a surge in supply from Australia has contributed to the current market imbalance. Kilsby says Australian producers –also hoping to take advantage of the expected pick-up in Chinese demand – had increased exports over recent months.
“The downward trend in pricing now means buyers are holding off in the hope of even lower prices. Added to which, China’s demand for lamb generally weakens over the northern summer.”
Kilsby says we could be waiting some time for any significant improvement.
MIA chair Nathan Guy told the recent Red Meat Sector conference that exporters are facing a lot of headwinds in China.
“Their inventories are full, and the economy has softened,” he says.
Youth unemployment for those aged between 16-24 years is 21%.
Guy says this is a concern because “those are the people who go out and spend”.
The red meat sector is planning a trade trip to China later this year. Guy says the trip will be about creating greater awareness of NZ protein.
“We are going there to wave the flag and make China aware that we are great producers of protein that they need.”
