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New John Deere Australia/New Zealand managing director Luke Chandler will prioritise leading the way in technology and investing in strong relationships to continue to deliver value.
John Deere Australia/New Zealand’s new managing director Luke Chandler says he will prioritise leading the way in technology and investing in strong relationships.
Chandler previously acted as chief economist for John Deere at its Illinois headquarters in the United States.
Chandler said he was excited to have the opportunity to apply his global knowledge and John Deere’s research and development capability to benefit Australian and New Zealand industries.
“My work looking at global agriculture trends for many years has reinforced how competitive our farmers have to be in export markets without the government support many of our competitors receive,” he said.
He said that competitiveness came from the fact that Australian and New Zealand farmers are world leaders in innovation.
He said that the best innovation flowed from John Deere’s investment in relationships.
“Technology only works well when it’s solving real problems,” Chandler said.
“I’m really looking forward to meeting customers and dealers around Australia and New Zealand to get a better understanding of the problems we need to solve.
“I’m also very keen to partner with industry bodies and policy makers as agriculture looks to be more collaborative and cooperative in the future to drive change that’s profitable, productive and sustainable,” he said.
Outgoing managing director Peter Wanckel said Chandler brought vast expertise to the role.
“Luke has worked in agriculture all over the world and his broad experience in the industry at global leadership levels will bring benefits to Australian and New Zealand farmers,” Wanckel said.
“I’m very proud and privileged to have worked for a company like John Deere that has a great culture focused on people and serving customers.”
While tractors combines and machinery for agriculture and construction is still its key business, John Deere appears to be taking opportunities in the hightech sector via acquisition, with the recent purchase of Sentera, a Minnesota-based company that specialises in equipment for capturing and interpreting aerial images.
John Deere have recently announced upgrades to its round baler offerings, with all models of this latest generation equipped with advanced ISOBUS capabilities, allowing them to be fully integrated into the John Deere Operations Center.
With agriculture in New Zealand coming out of the doldrums over the last few months and the recent announcement of a 20% tax write-off for capital purchases, it likely that farmers will be spending on tractors.
Recent results from its 2024 financial year has seen global farm machinery player John Deere record a significant slump in the profits of its agricultural division over the last year, with a 64% drop in the last quarter of the year, compared to that of 2023.
Farmers across New Zealand are renowned for their productivity and efficiency, always wanting to do more with less, while getting the most from each pass of the paddock.
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