increase font size
Jarred Mair, MPI's director of sector policy.
The author of the MPI Situation and Outlook report says that while some of it could be construed as less than satisfactory, the primary industries overall have a "phenomenal opportunity".
Jarred Mair, MPI's director of sector policy, sees truly exciting opportunities in areas where New Zealand has not yet been -- notably high-value, processed products in which NZ will have a competitive advantage.
He believes the opportunities for NZ products in the hospitality sector are "phenomenal".
Mair says while it's tempting to look at dairy exports with nostalgia for the 2014 record result, it's important to realise that was an exception.
"Now we are [anticipating] a return to those levels through this forecast period, which at 34% is a pretty big gain over four years. Much of this will be value rather than volume, which is exciting."
Mair says horticulture has been a standout sector for the last three years.
"It shows the power of NZ primary industry, in the sense that it's diversified; so though we have had problems with one sector, another has stepped up."
Another strength emerging is farmers' growing ability to better manage adverse events, helped by technology.
"The strength of NZ's primary sector is that, having been in a market-led economy for so long, we know how to adapt and respond to challenges at the macro level," Mair says.
"A great example: the slowdown in China in dairy; we were able to quickly redistribute that product around the world and still sell it. Yes, there was a drop in price, but we were able to sell it."
The recent East Coast Farming Expo, held over two days at Wairoa, offered an insight into the current state of agriculture on the east of the North Island, at a time when the locals are remembering the second anniversary of Cyclone Gabrielle.
OPINION: At last, a serious effort to better connect farmers and scientists.
An initiative by the Ministry for Primary Industries (MPI) to connect farmers with scientists is taking off judging by the response at recent regional field days.
Scientists from the Ministry for Primary Industries (MPI) are part of an international team working to develop a low-cost diagnostic tool that could significantly improve food crop production in developing countries.
A company growing and processing seaweed with known methane-busting properties at a facility in Bluff is expanding internationally but New Zealand cattle farmers won't be getting the product anytime soon.
Fonterra says the US continues to be an important market for New Zealand dairy and the co-op.
Trade and Agriculture Minister Todd McClay says New Zealand's trade interests are best served in a world where trade flows freely.
New Zealand's red meat sector says it is disappointed by the United States' decision to impose tariffs on New Zealand exports.
OPINION: Farmers nationwide will be rubbing their hands with glee at the latest news from the Government about the RMA reforms.
Holstein Friesian NZ and Link Livestock have agreed on a strategic partnership to provide HFNZ members with comprehensive services from one of New Zealand's most respected dairy men.
Rural retailer Farmlands has launched a new casual clothing range available across 42 stores nationwide and through its online store.
OPINION: At last, a serious effort to better connect farmers and scientists.
OPINION: If you believe Maori Party president John Tamihere’s claim that “nothing dodgy” occurred at Manurewa Marae during the last…
