Fieldays hold out the begging bowl
OPINION: When someone says “we don’t want a handout, we need a hand up” it usually means they have both palms out and they want your money.
Ireland's Minister for Business, Enterprise and Innovation, Heather Humphreys, led a contingent of Irish businesses to the Fieldays last week.
Among their products were innovative agritechnology and machinery tested in the challenging Irish climate. Passing this test makes the equipment ideal for New Zealand conditions, Humphreys said.
Ireland see NZ as a key element in its current and future export strategy via direct sales and partnering with NZ companies.
“Many see significant potential for long term relationships because of the similarity of the two countries’ agricultural bases. This enables Irish agri solutions to seamlessly and successfully integrate with NZ agricultural landscapes,” she told Rural News.
The two countries share a similar outlook and values which set the foundation for a growing commercial relationship
“I see this going from strength to strength,” she says.
Humphreys said the embassies set up recently by both countries will help deepen the relationship.
Ireland and New Zealand have much in common culturally, and many opportunities exist to deep and strengthen that relationship with the advent of Brexit.
“Because of this obviously NZ is going to be looking for an EU base and what better place to choose than Ireland?” Humphreys asks.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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