FMR Group has turned its attention to the orchard industry with its new O-Series.
The industry was valued at $8.8 billion, up $100 million from 2016.
According to the latest Fresh Facts, an industry annual published by Plant & Food Research, horticultural produce accounted for 10.3% of New Zealand’s merchandise export income in the year to June 2017. The growth was driven by increases in the export values of fresh and processed fruit (excluding wine), from $2.78 billion to $2.82 billion, and fresh and processed vegetables, from $0.61 billion to 0.62 billion. Kiwifruit continued to be the nation’s top horticultural export at $1.66 billion, accounting for 33% of the total export value. It was followed by wine at $1.54 billion, 30% of the total export value.
New Zealand horticultural produce was exported to 128 countries, with five markets—Australia, Continental Europe, the USA, Japan and China—taking up more than two-thirds of the total exports. Exports to Asia reached $1.95 billion, twice as much as any other continent/region.The success of New Zealand horticulture is built on its well-earned reputation of delivering high quality and premium products to the overseas markets, says David Hughes, chief executive Plant & Food Research.
“The horticultural industry must keep up the quality and innovate to offer new products that meet international market needs in order to secure our position. Adopting new technologies and best practices to minimise environmental and social impact of the production process will further strengthen our clean, green image in the global marketplace.”
The continual growth of the New Zealand horticultural industry attests to the quality of our produce and the hard work of our growers,” says Mike Chapman, chief executive of Horticulture New Zealand.
“We are confident that the industry will meet the $10 billion by 2020 target as long as we are committed to listening to local and overseas consumers and offering products they want and desire.”