NZ meat industry loses $1.5b annually to non-tariff barriers
Wouldn't it be great if the meat industry could get its hands on the $1.5 billion dollars it's missing out on because of non-tariff trade barriers (NTBs)?
Primary Industries Minister Nathan Guy says the agriculture sector remains in good heart despite Fonterra’s recently announced reduced forecast payout.
“This [payout drop] wasn’t particularly surprising as it reflects the ongoing volatility in the international dairy price, but clearly it will have a significant impact on the dairy industry,” Guy says.
“Times will be a bit tougher for dairy farmers over the next few months and it will have a flow-on impact in regional communities.”
However, Guy believes the low in dairy prices will be short-term. “The medium to long-term outlook for our dairy sector, and indeed all primary sectors, is very positive. It is expected to grow by 17% to more than $41 billion over the next four years.”
Guy says impressive growth in the meat, horticulture and seafood sectors will help to offset any decrease in the dairy industry.
“For example, beef prices for New Zealand farmers have risen to record highs and horticulture exports are now worth over $4 billion. The NZ dollar is also around 25 cents lower against the US dollar than this time last year, which is helping all exporters, and interest rates are low.”
Guy is adamant the dairy sector will bounce back. “Dairy farmers are resourceful and know better than anyone that it’s a cyclical business and always has been.”
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

OPINION: Every time politicians come up with an investment scheme where they're going to have a crack at 'picking winners'…
OPINION: What are the unions for these days?