Wednesday, 05 April 2017 09:55

Food revolution underway

Written by  Peter Burke
Ian Proudfoot. Ian Proudfoot.

Beware the the ‘bok choy effect’.

That warning came from KPMG’s global head of agri, Ian Proudfoot, at the recent Zespri conference in Tauranga.

Proudfoot says the ‘bok choy effect’ is a way of explaining some changes taking place in markets in Asia.

What is changing more is our diet in the west and we as food producers need to recognise and understand this, Proudfoot says. A good example of the ‘bok choy effect’ is seen in Melbourne where a friend of his lives in a Vietnamese suburb.

“Twenty years ago when Zespri was founded he would have been able to go to his supermarket and buy [only] meat and three veg. Today he goes there and buys 30 or 40 different kinds of Chinese greens and a whole range of other ‘inspirational’ products. He says his diet is far better.”

Proudfoot says evolution is coming to the food sector and people are looking at a whole range of future alternatives in the future –possibly even laboratory-created food.

While NZ produces enough food to feed 40 million people, it should look to feed 800 million, he says. This would be possible if our food products became a smaller but high value addition to people’s diets.

More like this

Government Backs $47.9m Kiwifruit Growth Programme

New Zealand's kiwifruit industry has welcomed Government co-investment in a new five-year programme designed to help growers produce higher yields of premium fruit, with less water, fewer nutrients and reduced environmental impact.

Featured

Peter Reynolds Awarded Horticulture NZ's Bledisloe Cup

Potatoes New Zealand has congratulated Peter Reynolds of TA Reynolds Ltd in Pukekohe on being awarded the Horticulture New Zealand Bledisloe Cup, recognising a lifetime of service and contribution to New Zealand horticulture.

Sharemilkers Credit DairyBase Tool for Staffing Decisions

Signing up to a benchmarking tool is not about competition, but about improving collectively, says Ximena Puig and Alvaro Luzardo who are 50-50 sharemilkers at a 164-hectare (effective) dairy farm in Eketāhuna in the Lower North Island.

National

Machinery & Products

 

 

» Latest Print Issues Online

The Hound

True Reflection?

A fair question has been raised about how member-funded organisations should conduct themselves when taking a public position on any…

Civil Circus!

OPINION: It really is getting harder to lampoon government bureaucrats when they do such a good job of it themselves.…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter