Mike Petersen is one person who's closely monitoring the progress of the FTA with the EU.
The former NZ special agricultural envoy agrees that NZ will have to live with the outcome of the GIs but is hopeful that Ardern can break the deadlock over beef and sheep meat access.
He points to Ardern's international profile and hopes this may carry some weight in the talks.
"But one of the things that I think is quite important, and a lot of people are missing, is that getting a decent deal with Europe will unlock the benefits obtained in the UK FTA as well," Petersen told Rural News.
"This is because there is a lot of opportunity across both markets there now and that is going to be quite important. It is going to be difficult for people to take advantage of the UK FTA if we don't also have the opportunity to go to Europe, so getting them closely aligned will be really important."
Petersen believes while the FTA may not be as good as the one with the UK, whatever deal is signed will be hugely beneficial to NZ.