Wairarapa’s Bradley Wadsworth blends farming and technology
Bradley Wadsworth lives on the family farm – Omega Station – in the Wairarapa about 30 minutes’ drive east from Masterton.
Farmers are among the fastest business people seeing the advantages of UAV technology, says Warren Eade of GeoSystems NZ. (UAV stands for unmanned aerial vehicle, or ‘drone’).
“Farmers are dealing with large scale areas and traditional methodology such as a 4WD or motorbike searching around a farm takes a lot longer,” he told Rural News. “[Data we can collect] in the space of a one-hour flight could have taken them several weeks to collect manually.”
Eade will be one of several speakers on UAVs at the upcoming MobileTECH conference in Auckland on April 29-30. He will speak about finding the right UAV amid the hundreds of designs and thousands of applications.
Those hundreds of UAVs fall into two categories: fixed wing or plane type versus multi rotor or helicopter type, he explains.
“Within those categories there are multiple UAVs and there is no such thing as a utopian aircraft, one that does absolutely everything. They have their pluses and minuses in size, weight, ease of flight, civil aviation regulations, payloads, etc. You need to do some homework.”
Some bigger corporate farms may be interested in buying UAVs but most other farmers would use services provided by people in the industry. His address will pitch to farmers and different agencies that have not yet made the plunge into UAV technology and are unsure what they need to consider, whether buying or using UAV services.
“Size, speed, ease of launch, portability, software are the sort of factors that come into the decision-making process on which one to buy and which one to use,” he explains. “Hopefully it will shed some light on the mysteries behind the purchasing decisions.”
UAVs can cost as little as $500, or upwards of $30,000, according to MobileTECH organisers.
Learn more
MobileTech 2015 is a major technology event focusing on UAVs, robotics and automation for primary industry businesses in Australia and New Zealand.
Presentations will look at the evolution of UAVs and insights into the future of this technology. Leading innovations in aircraft, operating systems and human-machine interfaces will be on display and demonstrated.
There will also be case studies highlighting UAVs now used used in farming, horticulture and forestry.
New Zealand's new Special Agricultural Trade Envoy, Horowhenua dairy farmer, company director and former Minister of Agriculture, Nathan Guy says the Free Trade Agreement (FTA) with India is a good deal for the country.
New figures show dairy farmers are not only holding on to their international workforce, but are also supporting those staff to step into higher-skilled roles on farm.
New tractor deliveries for 2025 jumped 10% compared to the previous year, a reflection of the positive primary sector outlook, according to the Tractor and Machinery Association (TAMA).
Entries have opened for two awards in the New Zealand Dairy Industry Awards (NZDIA) programme, aimed at helping young farmers progress to farm ownership.
Federated Farmers has confirmed interim chief executive Mike Siermans to the role.
Registrations are now open for the 2026 Ruralco Golf Classic, with all proceeds from the event set to support the Mid Canterbury Rural Support Trust.

OPINION: If the hand-wringing, cravat and bow-tie wearing commentariat of a left-leaning persuasion had any influence on global markets, we'd…
OPINION: With Winston Peters playing politics with the PM's Indian FTA, all eyes will be on Labour who have the…