Nick Beeby Appointed Chief Executive of Meat Industry Association
The Meat Industry Association (MIA) has appointed Nick Beeby as chief executive.
They claim the only sustainable way for the Government to deliver better outcomes for the environment and the economy is to work with farmers.
The campaign, which has been spearheaded by Beef + Lamb New Zealand (B+LNZ) and rural advocacy group 50 Shades of Green, aims to highlight the cumulative effects of successive policies, such as the wholesale conversion of productive sheep and beef farms into carbon farms, on rural communities.
Meat Industry Association (MIA) chief executive Sirma Karapeeva says New Zealand’s sheep and beef farmers are among the most carbon efficient and environmentally sustainable producers of red meat in the world.
“However, successive waves of new regulation in areas such as freshwater, biodiversity and carbon farming are putting the sheep and beef farmers’ status as champions for the environment at risk,” says Karapeeva.
She says many of the regulations being foisted upon farmers would be better aligned with on-farm practice and are collectively adding unnecessary costs to farmers at a point when inflation and volatile global markets are putting their operations under extreme pressure.
She adds that the meat processing sector is also concerned by the lack of limits on fossil fuel emitters offsetting their emissions by planting trees on productive land.
“This risks pushing more land into carbon forestry, which will have long-term consequences for the viability of rural communities and the New Zealand economy as a whole,” Karapeeva says.
“We all have a deep interest in creating a cleaner, greener environment and a thriving economy, which is why we’re calling on the Government to work with sheep and beef farmers to achieve this.
“As it stands, the red meat sector generates almost $12 billion in earnings from exports to more than 100 countries and employs 92,000 people, and by working together we can grow this in a sustainable way.”
