Luxon Praises NZ Red Meat Industry's Global Success
Prime Minister Christopher Luxon says the red meat sector is doing an excellent job promoting our pasture-fed system around the globe.
New Zealand red meat processors and exporters are the latest group to lend their support to the ‘Kiwis Backing Farmers’ campaign.
They claim the only sustainable way for the Government to deliver better outcomes for the environment and the economy is to work with farmers.
The campaign, which has been spearheaded by Beef + Lamb New Zealand (B+LNZ) and rural advocacy group 50 Shades of Green, aims to highlight the cumulative effects of successive policies, such as the wholesale conversion of productive sheep and beef farms into carbon farms, on rural communities.
Meat Industry Association (MIA) chief executive Sirma Karapeeva says New Zealand’s sheep and beef farmers are among the most carbon efficient and environmentally sustainable producers of red meat in the world.
“However, successive waves of new regulation in areas such as freshwater, biodiversity and carbon farming are putting the sheep and beef farmers’ status as champions for the environment at risk,” says Karapeeva.
She says many of the regulations being foisted upon farmers would be better aligned with on-farm practice and are collectively adding unnecessary costs to farmers at a point when inflation and volatile global markets are putting their operations under extreme pressure.
She adds that the meat processing sector is also concerned by the lack of limits on fossil fuel emitters offsetting their emissions by planting trees on productive land.
“This risks pushing more land into carbon forestry, which will have long-term consequences for the viability of rural communities and the New Zealand economy as a whole,” Karapeeva says.
“We all have a deep interest in creating a cleaner, greener environment and a thriving economy, which is why we’re calling on the Government to work with sheep and beef farmers to achieve this.
“As it stands, the red meat sector generates almost $12 billion in earnings from exports to more than 100 countries and employs 92,000 people, and by working together we can grow this in a sustainable way.”
Horticulture New Zealand’s Board has welcomed the re-election of grower-elected directors Alistair Petrie and Doug Brown.
The bright ideas of New Zealand's primary sector have been celebrated with an announcement of the winners of the 2026 Innovation Awards.
Newly appointed Federated Farmers vice president Sandra Faulkner says she is honoured and excited to hold the role.
New Zealand's top fencers were out in force at National Fieldays this month, demonstrating their skills with the ever-reliable number 8 wire.
New Federated Farmers president Colin Hurst says he will ensure that farmer voices are heard loud and clear wherever decisions are being made.
Paynes Titus Excelsior ET, an LIC bull bred by Brad Payne and Claire Brodie in the Waikato, has won the JT Thwaites Sire of the Season 2026 Award.

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