Malcolm Bailey, who steps down from his DCANZ role this week, has made a huge contribution to NZ and the dairy sector in particular for nearly four decades.
Bailey says one of the difficult things he's had to overcome in his tenure at DCANZ is getting traction in the media about all the initiatives and works that the industry has done in the face of public criticism.
He says individual farmers - and the industry itself - have invested massively to minimise the environmental footprint of dairying and there have been some real success stories that have not been recognised.
"Yes, people can say nitrate levels on farm are still too high but the pathway of progress has been something to be proud of," Bailey told Rural News.
"It's a bit of a race with no end because you are setting your goals to be even better. I just reflect on the fact that every economic activity has some sort of environmental footprint. In my view, there is a lot of misinformation out there about what is the true state of the industry."
Bailey says people tend to forget that the primary sector is the engine room of the NZ economy and that significant money for health, education and other services comes from the agricultural exports. He says you sometimes read a report about the average NZ water quality which paints a negative picture.
"Well NZ water is actually outstandingly high in world terms," he adds. "Sure, it's not at a level across NZ that we are happy with so that's why we continue to invest in improvement. But remember we are starting from a base that most countries in the world would think was a pretty good place to start."
Meanwhile, Bailey's next gig will have little to do with the dairy industry. Rather he's planning to devote his energies to some of the technology companies he's invested in, which are in the process of producing some outstanding results in agriculture and in industry.
One of the companies Bailey's involved with is Greentech Robotics, based in Palmerston North. It is in the final stages of having one of its products - WeedSpider - operating on farms in the USA. This is set to be the world's first truly autonomous weeding robot, capable of identifying and eliminating weeds in a variety of crops without a human lifting a finger.
Bailey says the idea was developed to help commercial vegetable growers who are facing labour shortages. The robot drives up and down the rows of plants, identifying weeds and removing these. The company also has other products in the pipeline.
"Countries such as the USA, which have strong economic engines, are also at the leading edge in the technology space," Bailey told Rural News. "NZ also has the potential to do this and my economic background is helpful when it comes to crunching numbers and seeing whether a venture is profitable."
