Friday, 04 December 2020 08:55

CRV Ambreed name change

Written by Sudesh Kissun

font size decrease font size increase font size
Print
Email

James Smallwood says that CRV has always remained connected with the needs of its kiwi farmers.

Herd improvement company, CRV Ambreed becomes CRV as the Dutch company brings together all its global business units under one brand name.

Ambreed was sold to Dutch global artificial insemination leader CRV Delta in 2003 and became CRV Ambreed.

New Zealand has a close connection with CRV’s head office in The Netherlands. Angus Haslett was managing director of CRV Ambreed for 10 years, and is now chief executive of CRV based in the Netherlands.

He says having one name sets up the company for a new era of competitiveness in local markets.

“For over 50 years, New Zealand dairy farmers have worked with CRV Ambreed to continue to improve their herds. And that won’t change.

“Running a local breeding programme allows CRV to breed the type of animal that suits New Zealand’s unique grazing-based farming systems. In fact, the international demand for our grass-based breeding product is growing and CRV grazing genetics are exported to many countries. At the same time, NZ farmers benefit from CRV’s access to overseas genetic innovations as well.”

James Smallwood, CRV’s NZ-based managing director Oceania business unit, says that while CRV is a significant player on the global genetics stage, it has always remained connected to the needs of its Kiwi farmers.

More like this

Investing in genetic gain for long-term resilience

The dairy sector is in a strong position, with high milk prices, declining interest rates, and renewed confidence.

Climate-friendly cows closer

Dairy farmers are one step closer to breeding cow with lower methane emissions, offering an innovative way to reduce the nation's agricultural carbon footprint without compromising farm productivity.

Using sexed semen on elite cows

As demand for sexed semen soars, CRV is encouraging dairy farmers to take full advantage of it by using it on the top quartile of their herds.

First polled bull to make prestigious ranking list

CRV has produced the first homozygous polled bull to make New Zealand’s prestigious Ranking of Active Sires (RAS) list, demonstrating the strides the company is making in breeding top-quality polled bulls.

Not the season for high empty rates

As farmers look ahead to mating in the wake of a downgraded forecast payout, CRV managing director James Smallwood says getting cows in calf will be fundamental.

Featured

Top wool advocate bales out

The conversion of productive farmland into trees has pretty much annihilated the wool industry.

Editorial: Export target dilemma

OPINION: Productive whole farmlands conversions into forestry are becoming a thorny issue for the Government.

Hawke’s Bay Rescue Helicopter completes 220+ missions in 2025

Thus far in 2025, the Hawke's Bay rescue helicopter crew have completed over 220 missions, resulting in numerous positive patient outcomes.

40,000 meals donated as NZFN marks fifth anniversary

The New Zealand Food Network's (NZFN) fifth birthday celebrations have been boosted by a whopping five tonne meat donation from meat processor ANZCO.

Vegetable grower Alan Wilcox remembered for lifetime of service

Pukekohe vegetable growers farewelled 101-year-old Alan Wilcox in late July, celebrating his many achievements and reflecting the widespread respect in which he was held.

NZ public says farmers should lead climate action, survey finds

A new nationwide survey shows New Zealanders expect farmers and food producers to play a leading role in cutting greenhouse gas emissions, but also gave them higher marks than most industries for their current efforts.