Friday, 03 April 2020 13:43

COVID-19: Growing interest in NZ sheepmeat in China

Written by  Peter Burke
Nick Beeby. Nick Beeby.

Chinese consumers are increasingly positive about New Zealand-produced beef, lamb and mutton in the wake of the COVID-19 pandemic, according to a social media analysis by Beef + Lamb New Zealand.

B+LNZ’s market development team says it is monitoring Chinese consumers’ perceptions of the protein market, the perception of protein origin, and the changes in retail channel choice during the COVID-19 pandemic.

The red meat grower organisation has published a report summarizing the latest findings, which can be found here:

Click here to view the full report.

According to B+LNZ general manager of market development, Nick Beeby with the Chinese market cautiously reopening, people are increasingly excited about eating their favourite proteins again. 

“Taking into account the positive health perceptions of beef, the desire for mutton hot pots and New Zealand remaining a strong country of origin, we’re really well placed to get back into the Chinese market, he says.

The research, which began in January, tracked conversation on Chinese social media platforms.

More like this

M.I.A.

OPINION: The previous government spent too much during the Covid-19 pandemic, despite warnings from officials, according to a briefing released by the Treasury.

NZ wine grapples with oversupply despite export gains

The large 2025 harvest will exacerbate the wine industry's "lingering" supply from recent vintages, New Zealand Winegrowers Chief Executive Philip Gregan told attendees at Grape Days events around the country in June.

Featured

Fencing excellence celebrated

The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards, providing the opportunity to honour both rising talent and industry stalwarts.

B+LNZ launches AI assistant for farmers

Beef + Lamb New Zealand has launched an AI-powered digital assistant to help farmers using the B+LNZ Knowledge Hub to create tailored answers and resources for their farming businesses.

National

Machinery & Products

Tech might take time

Agritech Unleashed – a one-day event held recently at Mystery Creek, near Hamilton – focused on technology as an ‘enabler’…

John Deere acquires GUSS Automation

John Deere has announced the full acquisition of GUSS Automation, LLC, a globally recognised leader in supervised high-value crop autonomy,…

Fencing excellence celebrated

The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards,…

» Latest Print Issues Online

The Hound

A step too far

OPINION: For years, the ironically named Dr Mike Joy has used his position at Victoria University to wage an activist-style…

Save us from SAFE

OPINION: A mate of yours truly has had an absolute gutsful of the activist group SAFE.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter