Friday, 03 April 2020 13:43

COVID-19: Growing interest in NZ sheepmeat in China

Written by Peter Burke

font size decrease font size increase font size
Print
Email

Nick Beeby.

Chinese consumers are increasingly positive about New Zealand-produced beef, lamb and mutton in the wake of the COVID-19 pandemic, according to a social media analysis by Beef + Lamb New Zealand.

B+LNZ’s market development team says it is monitoring Chinese consumers’ perceptions of the protein market, the perception of protein origin, and the changes in retail channel choice during the COVID-19 pandemic.

The red meat grower organisation has published a report summarizing the latest findings, which can be found here:

Click here to view the full report.

According to B+LNZ general manager of market development, Nick Beeby with the Chinese market cautiously reopening, people are increasingly excited about eating their favourite proteins again.

“Taking into account the positive health perceptions of beef, the desire for mutton hot pots and New Zealand remaining a strong country of origin, we’re really well placed to get back into the Chinese market, he says.

The research, which began in January, tracked conversation on Chinese social media platforms.

More like this

China No Longer Just A Commodity Story - Luxon

China remains New Zealand’s biggest market, taking $23 billion of our exports, but it’s no longer a commodity story, says Prime Minister Christopher Luxon.

Fonterra Expands China Foodservice Business with New Anchor Essence Cream

Fonterra is strengthening its foodservice presence in China with the launch of a new cream for professional bakeries at Bakery China 2026 in Shanghai.

NZ exports to EU surge by $3b under free trade deal, says Government

New Zealand exports to the European Union have surged by $3 billion in two years under the New Zealand-European Union Free Trade Agreement.

McRae Wins Southern South Island B+LNZ Director Vote

Matt McRae, a farmer from Mokoreta in Southland who runs a sheep, beef and dairy support business alongside a sheep stud, has been elected to the Beef +Lamb NZ Board as a farmer director.

Horticulture export growth at risk without plant import reforms, says Hawke’s Bay orchardist

A Hawke's Bay apple orchardist supports the Government's objective of doubling exports but says this won't happen in the horticulture sector unless there's a change in the process for bringing new plant material into the country.

Featured

Third H5 Bird Flu Case Found in NZ Wild Bird

Testing confirms H5 bird flu in a single northern giant petrel, found dead on a remote Cape Palliser beach in the Wairarapa, says Dr Mary van Andel, the Ministry for Primary Industries' (MPI) Chief Veterinary Officer.

80% of NZ Parents Say Dinner Planning Is Too Much Effort

"What's for dinner?" may sound like a simple question, but for many Kiwi parents, answering it has become a job in itself.

Historic Claas Senator Combine Returns to Work in Suffolk

Fifty Eight years ago, on the 16th of August 1968, August Claas, the founder of the harvesting company and father of Helmut Claas, personally presented a Claas Senator combine harvester to Scottish farmer John Steven.

NZ Beef Mince Now Over $24/kg as Export Demand Stays Strong

New Zealand consumers are paying more for beef mince than ever before, with the average retail price now sitting above $24 per kilogram, according to Rabobank.