Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
The co-operative’s group director Farm Source, Richard Allen, says Fonterra’s competitors in the US and Europe are bolstering their environmental credentials.
He was commenting on the launch of details of how the co-op will pay farmers for producing sustainable, high quality milk as part of the ‘co-operative difference’ framework.
From June 1, 2021, up to 10 cents of each farm’s milk payment will be determined by the farm’s sustainability credentials and milk quality.
The 10c/kgMS ‘co-operative difference’ payment is made up of two parts: 7c/kgMS for achievements under environment, co-op & prosperity, animals, and people & community focus areas.
Once these targets are achieved, another 3c/kgMS will be awarded to farmers who meet the ‘excellence’ standard under the milk quality framework.
Allen says the payment is another way Fonterra can recognise farmers.
“We want to reward the on-farm efforts that demonstrate our co-op’s care for the environment, animals, people and communities. It’s these actions which help ensure we’re the dairy company of choice for customers around the world and for New Zealand dairy farmers, for generations to come,” says Allen.
