Tuesday, 09 March 2021 11:55

Clean and green to pay?

Written by  Sudesh Kissun
Fonterra's group director Farm Source, Richard Allen. Fonterra's group director Farm Source, Richard Allen.

Fonterra says there is a genuine understanding among farmer shareholders about the global demand for sustainably produced dairy.

The co-operative’s group director Farm Source, Richard Allen, says Fonterra’s competitors in the US and Europe are bolstering their environmental credentials.

He was commenting on the launch of details of how the co-op will pay farmers for producing sustainable, high quality milk as part of the ‘co-operative difference’ framework.

From June 1, 2021, up to 10 cents of each farm’s milk payment will be determined by the farm’s sustainability credentials and milk quality.

The 10c/kgMS ‘co-operative difference’ payment is made up of two parts: 7c/kgMS for achievements under environment, co-op & prosperity, animals, and people & community focus areas.

Once these targets are achieved, another 3c/kgMS will be awarded to farmers who meet the ‘excellence’ standard under the milk quality framework.

Allen says the payment is another way Fonterra can recognise farmers.

“We want to reward the on-farm efforts that demonstrate our co-op’s care for the environment, animals, people and communities. It’s these actions which help ensure we’re the dairy company of choice for customers around the world and for New Zealand dairy farmers, for generations to come,” says Allen.

More like this

Featured

Editorial: Indian FTA is great news

OPINION: Trade Minister Todd McClay and the trade negotiator in government have presented Kiwis with an amazing gift for 2026 - a long awaited and critical free trade deal with India.

National

Machinery & Products

» Latest Print Issues Online

The Hound

The bow-tie effect

OPINION: If the hand-wringing, cravat and bow-tie wearing commentariat of a left-leaning persuasion had any influence on global markets, we'd…

Famous last words

OPINION: With Winston Peters playing politics with the PM's Indian FTA, all eyes will be on Labour who have the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter